Enhanced Sharing and Facebook

As part of our Referrals 2.0 release, we have made major improvements to allow participants to share with their friends. This is enhanced when you provide incentives for participants to share, and coupons for their friends.

The enhanced sharing can be customized by going to the Promotion -> Social Sharing page. You can create dynamic custom messages at key interaction points:

• Registration Confirmation to Registrant
• Referral Coupon Message to Registrant
• Facebook Shared Link Description – default text that will be put into the Facebook post.
• Shared Link Referral Text – included in participants Facebook posts if Coupons are turned on.
• Registration Email Confirmation Message – reminds the registrant in their email to share with their friends.

You will note in the above messages, there is the ability to put in the following Placeholders that will dynamically add the appropriate dynamic information:

• %REFERRAL_LINK%
• %COUPON%
• %EXPIRATION%

We create a default example message that you can customize. We fill this with more static information for the race – such as race name, date and refund rules. Note that if you change these refund rules, you will need to modify the text.  Also note that our dynamic attempt to explain your refund rules may not be as good as you can create, especially for more complex rules.

Once these are set up, then the following are examples of the pop-ups on the Confirmation page when someone registers. The first pop-up allows the registrant to share on Facebook, Twitter or EMail. Note the messages from the above setup appear on the top as instructions, and the registrant puts in their own message to their friends.

The next step is picking your friends:

There is an acknowledgement that the post went to Facebook:

And your friends are tagged in your post so they will be sure to see it! The message includes the coupon code and the discount, along with the deadline.

EMail and Twitter work in a similar manner.

Registrants are reminded on the Confirmation Page as well as in the Confirmation Email: