Race Directors Can Now Track Registration Source by Individual Moorestown, NJ – RunSignup, the leading technology provider for endurance events in the US, has integrated data from their internal RaceInsights tracker into the RaceCRM to provide race directors with detailed source information on event participants. Introduced in 2017, RaceInsights is the engine that tracks the […]
We have integrated the power of RaceInsights with the power of the RunSignup purpose-built CRM with source tracking. This gives races the ability to understand the source of a registration on a per person basis, as well as market to specific channels with the powerful CRM List capability. RaceInsights has given races the ability to […]
We are introducing a major new feature for RaceInsights – custom source tracking. This gives races the ability to track the ROI on specific campaigns – such as Facebook ads, race promotions on other sponsor or running store websites, or emails sent outside of the RunSignUp email marketing system. As an example, Bob posted this […]
RaceInsights now allows you to see specifically the amount of money coming from Registrations and Donations. Here is an example. Note how the table at the bottom shows the amount of each coming from website referrals and from email (you can drill down further to find which websites and which emails): Simply click on the […]
Bayshore Marathon opened this morning. This is a very popular Marathon, Half Marathon and 10K in Traverse City, MI. The Half Marathon is already sold out, and when they opened at 9:00 this morning there were a crush of people waiting to register. This year, they have RaceInsights to see what is happening: They can […]
We introduced the basics of RaceInsights in this blog; now, we’ll delve deeper into the technology and how you can use it. The basic theory behind RaceInsights is that race directors (you) need access to the actions behind your race registrations to make data-driven decisions about your marketing strategy. You need to know who, when, […]
In the increasingly competitive market of endurance events, effective marketing is critical to converting runners into registrants, as our 2016 RaceTrends report confirmed. As a race director, you need to make data-driven decisions about your race’s strategy to boost registrations and increase profits. With RaceInsights, powered by RunSignUp Analytics, RunSignUp integrates your race’s data in […]
McGuire’s St. Patrick’s Day Prediction 5K Run is the largest 5K Prediction Run in America. Held on the weekend of St. Patrick’s Day, the event is more than just a race – it’s a full-fledged party with live entertainment, Irish Fare, Irish Wakes, and beer. This year, they let us follow along on their email […]
If you want catch up on all the sessions from last week’s Virtual Symposium, it’s not too late to do that. But we also wanted to take a minute to dive a little deeper into the key takeaways from a few of our favorite sessions focused on endurance events. The main message: it’s time to […]
We reported back in February that the squabble between Apple and Facebook over user privacy was probably going to result in changes to the Facebook Ads platform. Here is the latest update on how Facebook is changing their ad system and what you need to do to prepare for the change. What Sites are Impacted […]
Godzilla vs Kong is expected to hit theaters in March 2021. In the meantime, we have our own fight escalating between two tech giants that is sure to be just as entertaining as the big screen blockbuster. Just like the two titans on screen, Apple and Facebook have been feuding for years. Apple promises to […]
Race directors, timers, and nonprofits using our integrated email marketing system in September reached an impressive new mileston: 25 million emails sent in a month. That means that, despite the impact of COVID-19 on the industry, customers sent 35% more emails in September 2020 than they did in September 2019, and sending is up 20% […]
As more and more events go virtual, we’re seeing an increase in conversation around the role of sponsors with virtual or modified events. We have collected some of the best ideas we’ve seen, and will break down our insight on sponsors during COVID-19 in this blog. Note: while most of these ideas are universal, many […]
This year we made the decision to convert the 36th annual Scott Coffee Rotary Run to a virtual race. As the biggest fundraiser for the local Rotary Club, it was important to make money this year. We also wanted to engage our participants with a fun event while ensuring that they come back next year […]
This webinar was a high level look at some ideas you can use to make money and save money right now. If you want to dive deeper into any of these ideas, we have a ton of resources below to get you started: Webinar Recording Slides https://runsignup.com/GoVirtual State of the Industry Where are we today? […]
Every event organizer is trying to figure out how to reduce expenses right now. Here is an overview of ways to can use RunSignup to potentially save money. We also have a sister blog for ways to Make Money with RunSignup. Here is the quick list: Free Website Free Email Participants Pay Part of Timer […]
Customer Success Stories February 17, 2020 was a big day for our customers, with RunSignup processing over $3.4 million across 50,000 registrations. In addition to everyday race registrations, the day saw a 30,000 person lottery drawing for the Blue Cross Broad Street Run, a 1,400 person drawing for the Horribly Hilly Hundreds, and two sellout […]
Webinar Recap: RunSignup Senior Account Manager Whitney Taylor walked through the core of RunSignup race setup: the Race Wizard. This webinar covers the basics of getting your event up and running, including: Adding your basic info Adding all your events Updating your registration information Collecting Giveaway information Creating your race website (with some customization) Setting […]
We put a lot of time and energy into educational content – webinars, example sites, Symposium videos, case studies, and more. These are all available to our customers through various channels, but it can be difficult to keep up with all the resources as they are released. This weekly roundup will be a one-stop source […]
A large race that opened registration on RunSignup yesterday wanted to be able to see which participants registered from different links that they use to market their race. This is important to the race because: They can allocate marketing spend towards channels and ads that have the best return on sign ups, transactions, and/or donations; […]
A Decade. Yep, RunSignup has officially been around for a decade now. In the beginning, we did not really know what to expect. But it is safe to say we greatly exceeded the expectations of customers appreciating what we built. Our very purpose for existing is to provide technology to our endurance and nonprofit customers […]
We have added two powerful export options for the CRM system. Remember that the RunSignup and GiveSignup CRM is an integrated way to create custom, real time filtered lists across participants, donors, fundraisers, and club members based on a wide variety of filter options like loyalty, location, even source of registration. Those lists can now […]
Become a RaceDay Certified Timer Want to be RaceDay Certified so you can offer RaceJoy and get hands-on RaceDay Scoring product training? Already certified and ready for advanced training and an update on the RaceDay Suite of products? Join us at RunSignup’s Winter Symposium this coming January in Orlando, Florida. Invite your race directors! This is an opportunity […]
We do a quarterly update on how things are going with RunSignup (2016, Q1/17, Q2/17, Q3/17, 2017, Q1/18, Q2/18, Q3/18, 2018, Q1/19 and Q2/19). The good news is that more races, timing companies, and nonprofits continue to recommend us. And we keep putting out great technology our customers seem to like! Q3 is always busy for us with our annual RunSignup Summer Symposium where 293 people […]
Powerful New Source Tracking From RaceCRM and RaceInsights Track Registration Source by Individual Race Directors have a new tool to build better, more intelligent marketing campaigns with new RaceInsights data accessible from the RaceCRM. RaceInsights is the engine that tracks traffic source (such as Facebook, a specific email, or a custom digital marketing activity) to […]
Amazon is releasing a hot new tool called Amazon Attribution. It is being very well received by advertisers as a truer way of tracking the source of purchases and website traffic. We don’t want to brag, but we have been doing the same thing since we released RunSignup Insights in April, 2017. Stay tuned because […]
Another Symposium, another Quick Hits presentation. RunSignup Sales Lead Bryan Jenkins is back for his fourth year in a row with a new Quick Hits presentation. You can view the full length video below, or check out our YouTube channel. Need a more condensed version? We’ve summarized the main points below! Your Profile and Dashboards […]
We have just released referral tracking for nonprofit ticket events. Referrals are a powerful marketing tool for your event. If someone uses a referral code (in the form of a link) to go to the event page and register, then the referral code gets credited with the amount the person spent on tickets. This allows […]
Chuck Spear, Registration Director and Volunteer Coordinator for RunVermont, helps organize four races per year. The most notable of these races is the Vermont City Marathon, which happens to be the largest marathon relay in the country. Over 1,500 relay participants and nearly 3,000 individuals run the marathon every year. Below are a few key […]
Obstacle Racing Media recently published a story about Tough Mudder’s financial problems. This story that relates to several previously published blogs we have published, as well as to the fundamental way we run our business. One side of the story became public when one of the founders, Guy Livingston, filed a $4.3 Million lawsuit. Of […]
That snippet of code is part of the thousands of other lines of code that are part of our Race Insights that generates your dashboard statistics: At RunSignup, we consider software an art form. The brilliant developers creating the software that manages the lifecycle of thousands of races are artists, and in fact our entire […]
The power of any CRM (Customer Relationship Management) tool is good data that exists within a single platform. From the beginning, RunSignUp has been built with a CRM core, connecting race promotion, registration, fundraising, and RaceDay. We are busy expanding your Race CRM to increase flexibility and create more actions, but today the CRM empowers […]
We captured some of our favorite presentations from the RunSignUp Symposium on video and are gradually sharing them with all our customers and friends. You can check out all the presentations that have been uploaded here: https://resources.runsignup.com/symposiumpresentations/ Our latest video release is the Marketing 101 presentation by Matt Sinclair and Andrew Burke. They review creating […]
Top News: Introducing Marketplace We have released Marketplace, a new hub for race directors and timers to connect with dozens of vendors and services that we have partnered with. Why Marketplace? At RunSignUp, we strive to bring choice to races. We are an open platform, ensuring that our customers can select the best options for their events, […]
We know that an increasing number of participants come to RunSignUp to find a race, RaceInsights data shows about 2.1% of all registrations in the past month come from the RunSignUp.com/Races page. To help this grow, we have added new ways to find races, that should also help to attract new searches from Google and […]
Customer Relationship Management (CRM) is technology that lets you manage your interactions with customers and potential customers. In the endurance market, CRM is evolving from a buzzword to a tangible technology that race directors need. Your participants are your customers, and you need to promote your race(s) and deliver customer service to your current, past, […]
Back by popular demand for the third year in a row, Sales Lead Bryan Jenkins took the RunSignUp Symposium attendees through 22 of the most missed and underutilized features on our platform. We have them collated here – take a look and see what you could use! Update: You can watch this presentation here! 1) […]
See more on CRM: What is CRM for Races? RunSignUp CRM Vision RunSignUp CRM Offering One of the questions we get is why not use an existing CRM like Salesforce? There are a variety of reasons, but the key one is that if you want to take care of your customers, all of the information […]
See more on CRM: What is CRM for Races RunSignUp CRM Vision Why a Race CRM? This blog covers the new CRM capabilities RunSignUp is rolling out in addition to all of the tools and functionality we have today to enable races to manage and grow their races by leveraging the complete lifecycle tools we […]
See more on CRM: What is CRM for Races RunSignUp CRM Offering Why a Race CRM? One of the original concepts of RunSignUp was that we would have a single place where your race could interact with participants and make that easy for race directors to manage their participants and grow their races. In essence, […]
We do a quarterly update on how things are going with RunSignUp (2016, Q1/17, Q2/17, Q3/17, 2017, and Q1/18). The good news is that more races, timing companies, running stores and runners continue to recommend us. And we keep putting out great technology our customers seem to like! Looks like we are going to sell out the RunSignUp Symposium – July […]
Bob was inspired to start RunSignUp based on being one of the race directors at the Scott Coffee Run. Eight years later, it is useful to see how the race makes use of RunSignUp technology today (this will be a long blog post). Promotion Race Website – We used to have a website managed by […]
May’s Top News: Custom Source Tracking for RaceInsights RaceInsights, our analytics machine that tracks every click, registration, and transaction on your race website, can now track custom sources to provide a granular look at your marketing ROI. Set up custom URL’s to use for specific campaigns – a Facebook Ad, a promotion from a […]
We have added the Custom Source Tracking to be visible right on your dashboard. This enables you to track specific promotional activities like Facebook posts and ads, partner websites, newsletter, expo booths, etc. to see what is having a good return. This is shown on an aggregate basis on the dashboard: And if you click […]
We are always pushing out new software (over 1,500 times last year!). It may seem like we write a lot of blog posts, but we could do a whole bunch more. We wrote earlier about how we do lots of little things, and we just went thru another batch this week. In addition to the […]
RaceInsights is helping races understand where their participants are coming from. It is also helping us see an overall aggregate picture across all races that use RunSignUp. This allows us to see what is working across all races. Obviously, the most important source is a race’s own website. With 15,000 races, there is a huge […]
We do a quarterly update on how things are going with RunSignUp (2016, Q1/17, Q2/17, Q3/17 and 2017). The good news is that more races, timing companies, running stores and runners continue to recommend us. And we keep putting out great technology our customers seem to like! Remember to sign up for our annual RunSignUp Symposium – […]
Heading out to the Road Runners Club of America Convention in Washington DC next week? So are we! Andrew B., Allison, and Johanna will all be on-hand to catch up with customers, partners, and friends – stop by the expo anytime to say hi (or introduce yourself)! A few things to look out for: Race Marketing […]
January’s Top News RunSignUp Releases New Race Website Template: We kicked off 2018 by releasing our second template option for the thousands of races that take advantage of our free race websites. The new template option runs in parallel to the legacy template and races can select the template they prefer. Highlights of the new template include: Brand […]
Sports Backers made the transition to RunSignUp’s event management platform in 2018 to provide seamless registration to participants across its outdoor fitness events, better engage the Richmond community, and manage event day operations. RunSignUp, the leader for registration, promotion, and event management in the endurance industry, empowers Sports Backers to market and manage its events […]
