Captain Obvious says Mobile is important for races. In comparing the start of 2016 with the start of 2015, the numbers for Mobile access are up 20% and purchasing they are up 50%:
We have been tracking the increase in the Mobile transactions over the past few months as we made a number of enhancements that make checking out on Mobile even better (this is our 4th generation of Mobile, and we are about to come up with a really cool release that should make it even better in the next couple of weeks).
In September, when we simply had a responsive design, 47% of users were on mobile and they accounted for 25% of transactions. So pre-change the users went up 6 points and transactions only went up 4 points. Since the changes, mobile users are up 3 points, but transactions are up 7 points.
Another proof point that Technology Matters!