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Sellout Race: Sample Communication with your Runners

When you are opening registration for a fast sellout race, we strongly encourage thorough communication with your potential runners to ensure a smooth registration process for them. This is a sample of an email communication you may want to send out (the specific parameters will vary depending on your event):

Hi runners,

It’s almost Go Time! Registration for the 2016 Awesome RunSignUp Race opens on 3/15/16 at 9:00am ET. The race has sold out in a few hours each of the last few years and we expect to sellout this year, as well. We have some advice to help you prepare for registration, and ensure that you can get through registration (and into the race!) quickly:

Registration Information

Prepare for Faster Registration

When we reach our registration cap, a waitlist will open. You can join the waitlist until 3/21/16 at 11:59pm. Registered runners who become injured or are otherwise unable to run will be able to transfer their registration to the next person on the waitlist for a $15 fee, at anytime prior to 5/15/16.

Good luck!

-The Awesome RunSignUp Race

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