Referrals can be one of the single most powerful marketing tools for your race, making up 7-13% of total registrations for races with referral rewards activate.
To maximize the program, your runners have to:
- Know that it exists
- Know how to find their referral link
- Be excited about the reward you are offering
The Mighty Mud Dash in Texas (www.mightymuddash.com) is getting creative to communicate with their runners about their referral program and it’s benefits. Check out their fun, unique video:
We love seeing customers innovate!