Many endurance events across the country are continuing to see registration numbers are lower than pre-pandemic levels – especially if you are a mid-sized event. Yet your cost to put on events is going up. This webinar focuses in on ways you can rebuild participation levels and increase registrations. There are many tools at RunSignup that are free and effective for marketing your race and encouraging registrations with strategic pricing discounts.
It is that time of year again! The busiest season for the endurance industry and, for many ,the biggest race event of the year. To help our event organizers prepare and make the most of the tools available to them at RunSignup, we hosted this Turkey Trot Tech Prep webinar.
Events across the country are looking for ways to help increase registrations in the midst of an uncertain economy and lingering effects of the lengthy pandemic challenges. One of the most effective way to help increase registrations is through pricing strategies and offering rewards for referrals. This webinar explores these topics and offers creative ideas for encouraging more participants to register. In addition, pricing trend data is provided so that race organizers can make informed decisions.
As you go to open up your virtual race – whether it is a brand new idea, or a virtual version of your traditional race or fundraiser – you will need to learn some new things. We give you a ton of increasing engaging technology to put on your virtual fundraiser like free websites, cover […]
We have brought our successful referral refunds program to nonprofit ticket events. Referral refunds automate refunds to attendees who refer their friends and family to sign up for an event. You are able to set the amount of the refund and the number of referrals required to earn the refund. Additionally, strong social sharing tools […]
We have just released referral tracking for nonprofit ticket events. Referrals are a powerful marketing tool for your event. If someone uses a referral code (in the form of a link) to go to the event page and register, then the referral code gets credited with the amount the person spent on tickets. This allows […]
If you missed today’s Social Viral Marketing webinar, we have you covered! Here is a summary of the webinar, along with a full recording and some additional resources. Would you run a race because you saw an ad on Facebook or because a friend asked you to join them? Your participants can promote your […]
As we reported in our Thanksgiving Stats blog, we handled a record number of Thanksgiving Day registrations this year – 423,306 compared to 365,618 in 2017. Some of that growth is because we are growing as a company, adding 68 races, and some of that can be attributed to the national increase in Turkey Trot […]
We released a new Swag Rewards capability, allowing race directors to give participants swag for reaching specific milestones. In V 1.0, race directors can choose to issue swag to participants once they refer a specified number of participants to register for their event. Future versions of Swag Rewards will expand the type of activities that […]
We have added a way for referrers to view the names of their referrals through their RunSignUp profile. Registrants/Referrers can view this information by going to their PROFILE and selecting the MY REFERRALS tab: From there, the referrer will be able to see a list of their referred registrations. We show the first name, last […]
RunSignUp Referral Rewards Program is one of the best ways to increase viral participation. You can reward participants to promote your race by offering them partial or full refunds when they get X number of their friends to sign up for your race. Now we make it simple for races that use our MailChimp integration […]
We’ve been busy editing and collating the videos from this year’s RunSignUp Symposium…and while the collection is not yet complete, we wanted to share the ones that are ready! You can find links for all completed presentation videos here: http://resources.runsignup.com/2017symposiumpresentations/ Links for individual presentations are below. Customer/Industry Presentations Supercharging your Sponsor Program, with Peter Abraham Driving […]
Referrals can be one of the single most powerful marketing tools for your race, making up 7-13% of total registrations for races with referral rewards activate. To maximize the program, your runners have to: Know that it exists Know how to find their referral link Be excited about the reward you are offering The Mighty […]
You can now add Referral Codes to Registrations. This happens when you get called up by a participant who says they referred a friend (although the friend did not click on the referral link so the system would automatically catch it) and you still want to give them credit for it. Go to the Promotion […]
We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. This Case Study focuses on RunSignUp Race Websites, the Referral Program, and the RaceDay CheckIn Mobile App. Download PDF Version of the Case Study About Negative Split Productions and RunSignUp […]
We have added an option to Referral Refunds to make sure that runners can receive up to a full refund of their registration fee, but not dip into any merchandise sales. It is an option in the setup of each reward type:
We have added an option to search referrals across all events.
We have now made it easier to see referrals across all races with this new option:
We have added a drill down capability to the Referral Report. This is useful to see exactly what referrals have come from each referrer. Used in combination with the ability to manually add referrals to a referrer, this gives you the power to keep your top referrers happy! Simply click on the referral code in […]
With the release of our Automated Referral Rewards program, some race directors have been approached by participants wanting to get credit for a registration. This may come about because they did not share their specific link with the referral tag, or they talked with someone about your race. If you want to give credit for […]
Guest Blog by Big Run Media While no race is the same, we’ve found that most race directors struggle with the same challenge: how to get participants to their event. With increased competition and continually changing media outlets, it can be difficult to stand-out. A good course, medal, and a t-shirt aren’t gonna cut it. […]
RunSignUp’s Referrals 2.0, released in late January, has been impressing races with strong early ROI results. The program allows for an automated refund of a set amount for Referrers who successfully refer a pre-determined number of registrants (as set by the Race Director). Additionally, strong social sharing tools encourage more referrals – among other things, […]
The next time you hear that viral word of mouth marketing does not pay off for a race, show them this page (or you hear silly people say a registration vendor can’t have an impact on race registration). We have had a couple of large race series turn on Referral Rewards. They are both doing […]
We have added the capability to direct Referrals to your own URL. To get the referral codes to work, you will need to check for a GET parameter of “raceRefCode” in your site’s URL. Then, when outputting the widget code, you will need to add raceRefCode=<CODE> to the RunSignUp URL.
As part of our Referrals 2.0 release, we have made major improvements to allow participants to share with their friends. This is enhanced when you provide incentives for participants to share, and coupons for their friends. The enhanced sharing can be customized by going to the Promotion -> Social Sharing page. You can create dynamic custom […]
With the release of Referrals 2.0, there is an opportunity to send reminders to participants to share with their friends. The integrated RunSignUp Email system is perfect for this, since emails are generated right from the database. So you can add Placeholders to customize the email to each registrant. In this case, you will want […]
As part of the Referrals 2.0 release, participants can now receive an automatic coupon to share with their friends and family to encourage word of mouth marketing for your race. First, set up the Referral Tracking Set this up in the Dashboard under Promotion -> Referral Tracking -> Automated Coupons. Before you set this up, […]
As part of our big Referrals 2.0 release, you can now set up automated refunds as a reward to participants who refer others. Referrals can be turned on to automatically generate a special URL with a special referral code each time someone registers. The URL looks like: https://test.runsignup.com/MoorestownTurkeyTrot?raceRefCode=HWITKUho. When a participant shares this link with […]
These are awesome releases! RSU is crushing it in 2016! Facebook sharing and Refund Referrals have the ability to have a BIG impact on our business and we’re really excited to test them out. We also like the idea of arming the participant with a Coupon Code to try and get their friends to sign up. We already […]