Referral Refunds for Ticket Events

We have brought our successful referral refunds program to nonprofit ticket events.  Referral refunds automate refunds to attendees who refer their friends and family to sign up for an event. You are able to set the amount of the refund and the number of referrals required to earn the refund. Additionally, strong social sharing tools […]

Referral Tracking for Nonprofit Ticket Events

We have just released referral tracking for nonprofit ticket events. Referrals are a powerful marketing tool for your event. If someone uses a referral code (in the form of a link) to go to the event page and register, then the referral code gets credited with the amount the person spent on tickets. This allows […]

ICYMI: Viral Social Marketing Webinar

If you missed today’s Social Viral Marketing webinar, we have you covered! Here is a summary of the webinar, along with a full recording and some additional resources.    Would you run a race because you saw an ad on Facebook or because a friend asked you to join them? Your participants can promote your […]

How We Grow Turkey Trots

As we reported in our Thanksgiving Stats blog, we handled a record number of Thanksgiving Day registrations this year – 423,306 compared to 365,618 in 2017. Some of that growth is because we are growing as a company, adding 68 races, and some of that can be attributed to the national increase in Turkey Trot […]

Swag Rewards!

We released a new Swag Rewards capability, allowing race directors to give participants swag for reaching specific milestones. In V 1.0, race directors can choose to issue swag to participants once they refer a specified number of participants to register for their event. Future versions of Swag Rewards will expand the type of activities that […]

Referral Names in Participant Profiles

We have added a way for referrers to view the names of their referrals through their RunSignUp profile. Registrants/Referrers can view this information by going to their PROFILE and selecting the MY REFERRALS tab: From there, the referrer will be able to see a list of their referred registrations. We show the first name, last […]

Passing Referral Codes to MailChimp

RunSignUp Referral Rewards Program is one of the best ways to increase viral participation. You can reward participants to promote your race by offering them partial or full refunds when they get X number of their friends to sign up for your race. Now we make it simple for races that use our MailChimp integration […]

2017 RunSignUp Symposium Presentation Videos

We’ve been busy editing and collating the videos from this year’s RunSignUp Symposium…and while the collection is not yet complete, we wanted to share the ones that are ready! You can find links for all completed presentation videos here: http://resources.runsignup.com/2017symposiumpresentations/ Links for individual presentations are below. Customer/Industry Presentations Supercharging your Sponsor Program, with Peter Abraham Driving […]

The Mighty Mud Dash Encourages Referrals

Referrals can be one of the single most powerful marketing tools for your race, making up 7-13% of total registrations for races with referral rewards activate. To maximize the program, your runners have to: Know that it exists Know how to find their referral link Be excited about the reward you are offering The Mighty […]

Manually Add Referral Codes to Registrations

You can now add Referral Codes to Registrations. This happens when you get called up by a participant who says they referred a friend (although the friend did not click on the referral link so the system would automatically catch it) and you still want to give them credit for it. Go to the Promotion […]

Negative Split Productions Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users.  This Case Study focuses on RunSignUp Race Websites, the Referral Program, and the RaceDay CheckIn Mobile App.  Download PDF Version of the Case Study About Negative Split Productions and RunSignUp […]

Manually Add Referred Registrations

With the release of our Automated Referral Rewards program, some race directors have been approached by participants wanting to get credit for a registration. This may come about because they did not share their specific link with the referral tag, or they talked with someone about your race. If you want to give credit for […]

The Importance of Ambassador Programs & Referrals – Guest Blog

Guest Blog by Big Run Media While no race is the same, we’ve found that most race directors struggle with the same challenge: how to get participants to their event. With increased competition and continually changing media outlets, it can be difficult to stand-out. A good course, medal, and a t-shirt aren’t gonna cut it. […]

Referral Rewards Deliver Large ROI

The next time you hear that viral word of mouth marketing does not pay off for a race, show them this page (or you hear silly people say a registration vendor can’t have an impact on race registration). We have had a couple of large race series turn on Referral Rewards. They are both doing […]

Enhanced Sharing and Facebook

As part of our Referrals 2.0 release, we have made major improvements to allow participants to share with their friends. This is enhanced when you provide incentives for participants to share, and coupons for their friends. The enhanced sharing can be customized by going to the Promotion -> Social Sharing page. You can create dynamic custom […]

Using Email to Promote Referrals

With the release of Referrals 2.0, there is an opportunity to send reminders to participants to share with their friends. The integrated RunSignUp Email system is perfect for this, since emails are generated right from the database. So you can add Placeholders to customize the email to each registrant. In this case, you will want […]

Automated Coupons

As part of the Referrals 2.0 release, participants can now receive an automatic coupon to share with their friends and family to encourage word of mouth marketing for your race. First, set up the Referral Tracking Set this up in the Dashboard under Promotion -> Referral Tracking -> Automated Coupons. Before you set this up, […]

Automated Referral Refund Rewards

As part of our big Referrals 2.0 release, you can now set up automated refunds as a reward to participants who refer others. Referrals can be turned on to automatically generate a special URL with a special referral code each time someone registers. The URL looks like: https://test.runsignup.com/MoorestownTurkeyTrot?raceRefCode=HWITKUho. When a participant shares this link with […]

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