ICYMI: Viral Social Marketing Webinar

If you missed today’s Social Viral Marketing webinar, we have you covered! Here is a summary of the webinar, along with a full recording and some additional resources.

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Would you run a race because you saw an ad on Facebook or because a friend asked you to join them?

Your participants can promote your race to their network of family, friends, and co-workers better than any digital marketing ad. RunSignup has the free and automated viral social marketing tools to reward your key influencers so that you can grow your race, save time, and optimize your marketing spend for the best returns.

RunSignup’s Head of Sales Bryan Jenkins takes his 10 years of industry experience to discuss the marketing plans and viral social marketing tools that races need to grow their events.

  1. Define your audience.
    Who is your audience? Make a list of reasons why people want to come to your race, and determine your built-in audiences.
  2. Market to your audience.
    Develop a marketing plan that uses a combination of digital and physical marketing. We know you need to buy ads – physical marketing isn’t in place of a good marketing plan. But it is something that you’ll be good at – getting people to talk about your race. Need help? Check out our Marketing Guide to map out your plan today.
  3. Grow your race with Viral Social Marketing tools.
    Our industry is about social experiences. Automated social marketing tools grow your event, not cold digital marketing.

What are some ways to initiate Viral Social Marketing?

circle-r-pink Teams: Set up team type(s) appropriate for your audiences, whether that’s social teams, relay teams, corporate teams, etc. Automate discounts/refunds for anyone on a team that hits a certain size instead of using coupons. Award your teams and not just the fast ones – get creative with awards for the biggest team, best costume, highest fundraising total, etc.

Learn how to set up teams here: https://help.runsignup.com/support/solutions/folders/17000128484

circle-r-pink Referrals: Incentivize your participants to refer their friends and family by rewarding them with refunds, swag, and recognition.

Learn how to set up your referral and swag rewards program here: https://runsignup.com/swag

circle-r-pink Drip Campaigns: Set up your drip campaigns in minutes and let them run on auto-pilot with automated emails. Don’t send too many emails! Your drip campaign has to support your viral marketing campaign. Keep your messaging concise and consistent.

Learn how to set up your drip campaign (and use the rest of RunSignup’s free Email Marketing platform): https://runsignup.com/Race/NJ/Moorestown/EmailMarketing

circle-r-pink Swag: Offer swag that people want to wear because when participants wear & share your swag, they promote your brand. Think virtually – RaceDay Photos are free digital swag for your participants so they can share their experience after your race finishes.

Learn how to set up swag here: https://help.runsignup.com/support/solutions/folders/17000128471

Learn more about RaceDay Photos here: https://help.runsignup.com/support/solutions/articles/17000064549–raceday-photos

circle-r-pink A Cause: Younger generations want to know what your race does for others. Many races are nonprofits. If your race is for-profit, choose your charity partner(s) carefully – it’s a mutually beneficial relationship.

Learn how to set up fundraising for your race here: https://help.runsignup.com/support/solutions/articles/17000064552-advanced-fundraising

Get more fundraising tips here: https://www.slideshare.net/runsignup/advanced-fundraising-runsignup

Want to learn more? Request a demo!


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