As more and more events go virtual, we’re seeing an increase in conversation around the role of sponsors with virtual or modified events. We have collected some of the best ideas we’ve seen, and will break down our insight on sponsors during COVID-19 in this blog. Note: while most of these ideas are universal, many […]
Your race website’s Sponsors page just got a nice update. Previously, the Sponsors page looked like this: The new layout is removes the color block backgrounds for a cleaner layout and display. The mobile display elegantly stacks your sponsor logos and offers:
Our 2020 Winter Symposium is over, but there’s still time to catch up. You can view the slides from presentations anytime, and now the video recordings of our sessions are starting to pop up. Next up: Sales Tax and Your Race With Kevin Harris Kevin Harris, RunSignup CFO and COO is back with more on […]
Our 2020 Winter Symposium closed out on 1/14, but if you missed it, there’s still time to catch up. You can view the slides from presentations anytime, and now the video recordings of our sessions are starting to pop up. Next up: Sponsor Recruitment With Jeff Fitch Jeff Fitch joined us for a premiere session […]
We’re excited to announce that Jeff Fitch will be joining us for the 2020 Winter Symposium for a premiere session on recruiting sponsors and keeping them happy. Jeff combines experience with sponsors in the endurance industry with an impressive, large-scale background in sales for the PGA TOUR. In other words, he has a lifetime of […]
We now make it super easy to add sponsors to your cover page as yet another data component. This takes full advantage of the RunSignup Sponsor capability to manage your sponsors – creating custom sponsor levels, inviting sponsors to manage their own information, invoicing and collecting payments, managing real time visibility and providing reporting to […]
Races can now take advantage of the ROAD iD and RunSignUp partnership for their races announced earlier. We have made this very simple to setup and for ROAD iD to become a sponsor for your race. Simply go to the National Sponsor menu item on your Race Dashboard to turn on the ROAD iD sponsorship. […]
We have received great feedback on the Strava integration. Races love the fact they can extend the meaning of their race from just race day into the training part of the race – thus extending the race brand and meaning. Races also appreciate that Strava is providing sponsor dollars when new users sign up for […]
As part of our partnership with Strava, we have added an integration with Strava Clubs. This means that your race can create a Strava Club, and then designate that club in RunSignUp. Once the connection is made, then existing Strava members will be redirected to your Strava Club page when they click on one of […]
Sponsors are a key part of many races. They help provide funding, expand promotion for the race, and can help build the brand of your race. RunSignUp has started a National Sponsor Program that extends our regular Sponsor Program that we hope will bring sponsors and races together that may never had been available to […]
Our technology partner eventbaxx recently released and shared with us an eBook on How To Find, Contact, and Keep Sponsors, prompting us to take stock of some of the resources we have to help races with one of their biggest challenges (sponsors!). You can download their free eBook here: https://www.eventbaxx.com/ebook-find-contact-and-keep-sponsors-endurance For more ideas to supercharge your Sponsor Program […]
Sponsor Recognition Opportunities in RaceJoy Race organizers can easily share all the value sponsors receive when they sponsor RaceJoy’s tracking and cheer sending with RaceJoy’s new sponsor video. Many events have sponsors wanting more value for their dollars or events may want to offer RaceJoy’s live tracking and cheer sending, but may not have the […]
Darren joined us our User Experience team on Monday, and he released an improvement on Thursday! While it was a simple change, he got thru the gauntlet of setting up his development environment, Github access, understanding how we do branches and merges, our page structure, our CSS structures, how we do code reviews and process […]
We’ve been busy editing and collating the videos from this year’s RunSignUp Symposium…and while the collection is not yet complete, we wanted to share the ones that are ready! You can find links for all completed presentation videos here: http://resources.runsignup.com/2017symposiumpresentations/ Links for individual presentations are below. Customer/Industry Presentations Supercharging your Sponsor Program, with Peter Abraham Driving […]
We have added the capability to view the sponsor report by year. This is useful to separate each year of data for your race. Simply select a year in the upper right corner. We have also added a Sponsor Views column: Note the difference in views for the first sponsor, Lacas Coffee of 62,736 Views […]
Moorestown, NJ – RunSignup has released the final stage of their Sponsor Platform, a system that makes it easy for race directors to manage and activate the critical revenue source for their event. The RunSignUp Sponsor Platform provides tools to organize and communicate with sponsors and creates new ways for races to demonstrate value to […]
There are a number of display options in your race dashboard: Where sponsor logos appear on your race website Showing or hiding a Sponsor custom section on your main race info webpage Displaying sponsor levels or not Changing the word “Sponsor” to something else like “Supporter” Changing the word “Offer” to something like “gift” Link […]
We have completed our free Sponsor Management roll out with Sponsor Offers and Promotion. Sponsor offers provide a way for sponsors to create activation mechanisms beyond a simple logo. This is highlighted on the Sponsor page of the race website: And allows a sponsor to customize their own unique offer with logo, custom image and text: […]
We released RunSignUp Analytics for Sponsor only 12 days ago. This gives sponsors a view on how many times their logo has been displayed on a page on the race website. For example, the 9/11 Memorial & Museum Run/Walk this past weekend shows the total number of page views for their sponsors (which are displayed […]
Thanks to our new RunSignUp Analytics, we can now show the number of sponsor logo views on a per sponsor basis. This now includes counting the sponsor watermarks on photo views. In this example, Lacas is the sponsor with their watermark on the photos, and the number of views is much greater: Note the View […]
The first step of RunSignUp Analytics has been released into production. As the name implies, this is similar to Google Analytics for races using the RunSignUp platform. Over time it will collect and process all of the web interactions that your participants have with your race – and correlate it with the things that are […]
Just a couple of interesting stats. Races have loaded over 38,000 Sponsors into our Sponsor Management System. Best Damn Race in New Orleans recently uploaded over 15,000 photos for their race. 64% of those photos were tagged with our Google Vision software. Not all of these tags were correct, and not all photos had tags […]
There is now a convenient one page report to show the status of each sponsor:
You can now add a primary sponsor contact to each Sponsor on the Edit Sponsor page.
Sponsors now have HTML editing capability for their information and message. This gives races and sponsors the ability to customize their information to optimize the look and feel. See the HTML editor we have added on the left of this screen shot.
We have added some easy links for greater Sponsor Visibility: Your sponsors can now get visibility on: Your Race Website Confirmation Emails Marketing Emails Pre-Race Sponsor “Goody” Email Photo Watermark Result TXT Notifications RaceJoy Banners RaceJoy Progress Alerts
You can now invite sponsors to edit and manage their Sponsorship easily. Simple enter the email address of the sponsor and an invitation will be sent to them to be able to edit and manage their own Sponsorship. This will allow them to customize their logo, message (and soon offers).
Sponsor Levels can now have caps on them. For example you could have a cap of only 1 Premier Sponsor, 3 Gold Sponsors and 5 Silver Sponsors.
We have added the ability to track and invoice in our Sponsor Management system. This also includes new financial reports as well as easy renewal options. The updated Sponsor Management page makes it simple to see the status of your sponsors: There are three Status levels: Visible – whether the sponsor logo is visible on […]
We have added several display options to the Sponsor system. First, the Sponsor Levels now appear on the Race Website: Next, you can now hide the Sponsor Section from the main part of the Race Information page: And finally, we have added an option to show just a scrolling of the Sponsor images on the […]
There is now a simple display option that shows the Sponsor Levels: When turned on, it will show the various levels:
RunSignUp is rolling out a major new part of our platform – Sponsor Management. And as usual, it is FREE! Sponsors are an important part of most races. They bring in revenue (for Bob’s Scott Coffee Run, they provide more revenue than race registrations do!), they provide a way to connect with a broader community […]
We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. This BizDash Case Study creating a Corporate Team event. View the PDF Version of the St. Louis BizDash Case Study About the St. Louis Biz Dash and RunSignUp: The St. Louis […]
RunSignUp is changing RaceJoy’s business model to offer a “free only” experience for participants and spectators. Previously, race events were able to either purchase the buyout option or choose a consumer model where the participant and spectator paid an in-app upgrade fee of 99 cents for RaceJoy’s features. Key user features include continuous live tracking, […]
Below is a new video we just put out that provides an overview of RaceJoy for race organizers thinking of offering advanced runner tracking for their event. The video is about 12 minutes and covers RaceJoy’s key features of live continuous tracking, GPS-based progress alerts and cheer sending. It also covers the additional value the […]
We have added a simple “Hide Sponsor” option. This is useful for races who are setting up sponsors, but are awaiting commitment. The option is on the Sponsors Page when adding a new sponsor or editing one.
Time is running out to take advantage of RaceJoy’s discounted buyout pricing. With the buyout races can offer RaceJoy’s advanced GPS Tracking and cheers for free to unlimited participants and spectators! The 20% discount pricing ends March 31 and makes RaceJoy’s advanced runner tracking affordable for any race. If your race is scheduled at a […]
We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. This Case Study focuses on a commitment to Race Day technology. View the PDF Version of the Case Study Erie Runners Club, RunSignUp, and Race Day The Erie Runners […]
You can now easily change the position of your Sponsor Logos (and links) to be on any of these: On the Race Info Page – adjust the position yourself On every page on the left hand column On every page on the right hand column (my favorite) On every page at the bottom Here are […]
It is an open secret that races do not make much money (if any) from registrations. Registrations serve to cover a race’s costs; beyond that, races that successfully fundraise for a cause or make a profit do so through sponsorships. RunSignUp is partnering with HelpGetSponsors.com to provide races with a channel for organizing and overseeing sponsor relationships. HelpGetSponsors.com takes […]
We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. This CASA Superhero Run Case Study focuses on creating a family-friendly event, cultivating fundraisers, and creating a positive volunteer experience. View the PDF Version of the CASA Superhero Run Case Study CASA […]
We added the ability to specify the link for an image uploaded in a custom section. This means that you can upload coupon images to appear on your Race Info page that will link to a specific website when they are clicked on. Since it is in a custom section, it will be on the […]
We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. This Gobble Gobble Four Miler Case Study focuses on creating techniques for fundraising and engaging Sponsors. View the PDF Version of the Gobble Gobble Four Miler Case Study Overview: The Gobble Gobble […]
We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. This Rock & Stroll Case Study focuses on supporting donations for multiple charity partners. View the PDF Version of the Rock & Stroll Case Study Overview: Rock & Stroll used RunSignUp for […]
We have a series of Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. This Healthy Kids Running Series Case Study focuses on setting up a Running Series within RunSignUp, and preparing Community Coordinators to succeed.
We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. This Colony Grill Case Study focuses on creating a sell-out race built around a single sponsor. View the PDF Version of the Colony Grill Hot Oil 5K Case Study Overview: The Colony Grill […]
We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. This 3W Races Case Study focuses on scaling Participant Management, Marketing, and Runner Communication as a growing business. View the PDF Version of the 3W Races Case Study Overview: 3W Races in Colorado […]
We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. This Ventura Marathon Case Study focuses on Self-Service Participant Management, Sponsors, and Club Discounts & Cross Promotion. View the PDF Version of the Ventura Marathon Case Study Overview: The Ventura Marathon sets […]
We have added a very simple way for you to add Sponsor images and links to your race information page on RunSignUp. This feature uploads your images and puts them in a standard sized 175 X 175 pixel box in a special Sponsor Section on the Race Information page – right above the default map […]