RunSignup CRM Success Story

A large race that opened registration on RunSignup yesterday wanted to be able to see which participants registered from different links that they use to market their race. This is important to the race because: They can allocate marketing spend towards channels and ads that have the best return on sign ups, transactions, and/or donations; […]

RunSignup’s RaceCRM and RaceInsights Provide Powerful New Source Tracking

Race Directors Can Now Track Registration Source by Individual Moorestown, NJ – RunSignup, the leading technology provider for endurance events in the US, has integrated data from their internal RaceInsights tracker into the RaceCRM to provide race directors with detailed source information on event participants. Introduced in 2017, RaceInsights is the engine that tracks the […]

CRM RaceInsights Source Tracking

We have integrated the power of RaceInsights with the power of the RunSignup purpose-built CRM with source tracking. This gives races the ability to understand the source of a registration on a per person basis, as well as market to specific channels with the powerful CRM List capability. RaceInsights has given races the ability to […]

Amazon Attribution and RunSignup Insights

Amazon is releasing a hot new tool called Amazon Attribution. It is being very well received by advertisers as a truer way of tracking the source of purchases and website traffic. We don’t want to brag, but we have been doing the same thing since we released RunSignup Insights in April, 2017. Stay tuned because […]

Interview with Chuck Spear, RunVermont’s Registration Director and Volunteer Coordinator

Chuck Spear, Registration Director and Volunteer Coordinator for RunVermont, helps organize four races per year. The most notable of these races is the Vermont City Marathon, which happens to be the largest marathon relay in the country. Over 1,500 relay participants and nearly 3,000 individuals run the marathon every year. Below are a few key […]

Custom Source Tracking Now on Dashboard

We have added the Custom Source Tracking to be visible right on your dashboard. This enables you to track specific promotional activities like Facebook posts and ads, partner websites, newsletter, expo booths, etc. to see what is having a good return. This is shown on an aggregate basis on the dashboard: And if you click […]

RunSignUp Releases Second Annual RaceTrends Report

Moorestown, NJ – RunSignUp released their Second Annual RaceTrends Report, coinciding with the kickoff of the Running USA Industry Conference kicking off on Sunday. The report was built by mining the RunSignUp registration data over a three period to generate transparent statistics, identify trends in the industry, and provide recommendations to keep endurance events competitive […]

RaceInsights – Donation and Registration $

RaceInsights now allows you to see specifically the amount of money coming from Registrations and Donations. Here is an example. Note how the table at the bottom shows the amount of each coming from website referrals and from email (you can drill down further to find which websites and which emails): Simply click on the […]

A Detailed Look at RaceInsights

We introduced the basics of RaceInsights in this blog; now, we’ll delve deeper into the technology and how you can use it. The basic theory behind RaceInsights is that race directors (you) need access to the actions behind your race registrations to make data-driven decisions about your marketing strategy. You need to know who, when, […]

Introducing: Smarter Registration with RaceInsights

  In the increasingly competitive market of endurance events, effective marketing is critical to converting runners into registrants, as our 2016  RaceTrends report confirmed. As a race director, you need to make data-driven decisions about your race’s strategy to boost registrations and increase profits. With RaceInsights, powered by RunSignUp Analytics, RunSignUp integrates your race’s data in […]

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