2020 Winter Symposium: Sales Tax, RaceDay Technology, and Tools for Partners and Timers

Our 2020 Winter Symposium is over, but there’s still time to catch up. You can view the slides from presentations anytime, and now the video recordings of our sessions are starting to pop up. Next up: Sales Tax and Your Race With Kevin Harris Kevin Harris, RunSignup CFO and COO is back with more on […]

2020 Winter Symposium: Sponsor Recruitment and Marketing with your CRM

Our 2020 Winter Symposium closed out on 1/14, but if you missed it, there’s still time to catch up. You can view the slides from presentations anytime, and now the video recordings of our sessions are starting to pop up. Next up: Sponsor Recruitment With Jeff Fitch Jeff Fitch joined us for a premiere session […]

2020 Winter Symposium: Recap and Resources

Our inaugural 2020 Winter Symposium brought together 250+ race directors, timers, nonprofits, and industry professionals for 2 days of education and networking in sunny Orlando, FL. If you made it down to join us, thank you for your time and attention. But if you didn’t, we have plenty for you to catch up on. Presentation […]

Email Capture Pop-Up for Races

Grow your email lists and convert anonymous website visitors to real participant and donor leads with RunSignup’s new Email Capture pop-up. Create and customize a sleek email capture form in seconds: no developer required, the pop-up works immediately on your race website, and, like all RunSignup features, it’s free. Convert website visitors into participants and […]

RunSignup CRM Success Story

A large race that opened registration on RunSignup yesterday wanted to be able to see which participants registered from different links that they use to market their race. This is important to the race because: They can allocate marketing spend towards channels and ads that have the best return on sign ups, transactions, and/or donations; […]

CRM RaceInsights Source Tracking

We have integrated the power of RaceInsights with the power of the RunSignup purpose-built CRM with source tracking. This gives races the ability to understand the source of a registration on a per person basis, as well as market to specific channels with the powerful CRM List capability. RaceInsights has given races the ability to […]

Amazon Attribution and RunSignup Insights

Amazon is releasing a hot new tool called Amazon Attribution. It is being very well received by advertisers as a truer way of tracking the source of purchases and website traffic. We don’t want to brag, but we have been doing the same thing since we released RunSignup Insights in April, 2017. Stay tuned because […]

Symposium 2019: Digital Marketing for Races

Marketing your race can have a huge impact on your race registrations. While out of home marketing strategies (flyers, billboards, etc.) are still popular, the rise of social media opens up new marketing channels. Thomas and Rachael of Big Run Media specialize in digital marketing from endurance events. They’ve mastered the art of digital advertising […]

Symposium 2019: Marketing Panel

Marketing can make or break your race. Marketing tools from flyers to Facebook ads help make sure you reach the right people to drive registrations. At this year’s Symposium, we asked some customers and industry professionals to sit on a panel to answer some burning questions that you have when it comes to race marketing. […]

2019 RunSignup Symposium Wrap-Up

The 2019 RunSignup Symposium closed up on Wednesday, July 17th. The sold out event gathered 293 race directors, timers, and industry professionals in Philadelphia PA, for education and networking opportunities. Highlights of the 2019 education program included: 18 education sessions on race promotion, registration management, fundraising, and race day technology A fundraising panel led by […]

ICYMI: Viral Social Marketing Webinar

If you missed today’s Social Viral Marketing webinar, we have you covered! Here is a summary of the webinar, along with a full recording and some additional resources.    Would you run a race because you saw an ad on Facebook or because a friend asked you to join them? Your participants can promote your […]

How We Grow Turkey Trots

As we reported in our Thanksgiving Stats blog, we handled a record number of Thanksgiving Day registrations this year – 423,306 compared to 365,618 in 2017. Some of that growth is because we are growing as a company, adding 68 races, and some of that can be attributed to the national increase in Turkey Trot […]

Webinar Recap: Email Marketing

Check out our nifty new templates! The latest installment of our RunSignUp Webinar Series dropped today, with Account Manager Allison Bickel taking attendees through the steps to create emails, send emails, and interpret your email reports…so, for those of you who missed the webinar, here’s your chance to catch up! You can explore the full […]

Webinar Recap: Swag Rewards

100% of RunSignUp employees recommend using our Referral tools to promote your event. The latest installment of our RunSignUp Webinar Series dropped yesterday, with Technical Account Manager Natallie Young taking attendees through the steps to setup, promote, and capitalize on a Swag Rewards program. Natallie is a staunch advocate that every  race should be using Swag […]

Re-Live the Symposium: Marketing Panel

We captured some of our favorite presentations from the RunSignUp Symposium on video and will be gradually sharing them with all our customers and friends. We posted about RaceDay Scoring earlier today, but up first in our set of sessions led by non-RunSignUp industry professionals is our Marketing Panel. This session was run by Ryan […]

Click Click Run Marketing Services

We are seeing more and more races use marketing to drive their registration numbers. Getting in front of runners and making them aware of your race and encouraging them to sign up for your race is increasingly important as more races emerge and new types of races like Blacklight Run, Night Nation and Bubble Run […]

Personality Perceptions By Event Type – Guest Blog

Guest Blog by Victoria Waldman and Theresa Lewis of Fueled Insights. Highlighted in Fueled Insights’ previous article “The Fight for Runners’ Recreational Dollar,” household income is flat, entry fees are on the rise and there is an abundance of fitness activities.  Runners’ disposable income and time are being squeezed.  Therefore, it’s important to understand the […]

Gobble Gobble Four Miler Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users.  This Gobble Gobble Four Miler Case Study focuses on creating techniques for fundraising and engaging Sponsors.  View the PDF Version of the Gobble Gobble Four Miler Case Study Overview: The Gobble Gobble […]

New RunSignUp Email System

The new RunSignUp EMail is tightly integrated with the rest of the RunSignUp Platform. The goal, as always, is to make things easier and more powerful. There will be multiple incremental improvements, and you will see us integrate email capabilities into other areas of the system over the coming months. In the initial release, you […]

Race Director/Timer Symposium Videos

As a part of our RunSignUp Customer Video Page, we have the official release of the Presentations from the first RunSignUp Race Director/Timer Symposium in July.  We had some really dynamic, innovative Presenters, and we are thrilled to be able to share their knowledge with all our Customers. Presentation Videos include: Growing a Small Race By Kelly […]

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