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With some lingering instability in the endurance event market, the key question we are hearing from race directors is how can you help me grow my event? The good news? RunSignup offers you a multitude of tools designed to help you rebuild and grow your events. Before we dive into the tools available to you, […]
We get a lot of questions about how RunSignup can promote your event, and people are always surprised when we say we don’t promote your event − we give you the tools to promote your event. This doesn’t mean we don’t understand the importance of marketing to your event; on the contrary, event marketing is […]
An Example of Best Practices Applied Most running, walking, and cycling events serve a fundraising function for important services to support our communities like the Autism Society of Central Virginia’s 5K Challenge. ASCV has multiple ways its raises funds to support its growing programs, and reports that their 5K challenge is its largest annual fundraiser. […]
RunSignup now offers support for TikTok Pixel to track events on RunSignup with your advertising on TikTok.
We don’t expect another year quite like 2020, but there is still a lot to learn from the registration patterns of the year. Our 2020 RaceTrends Report showed shifts in marketing strategies as people moved online, and with those shifts, lessons to carry into 2021 and beyond. Marketing is All About Social And we don’t […]
Race directors, timers, and nonprofits using our integrated email marketing system in September reached an impressive new mileston: 25 million emails sent in a month. That means that, despite the impact of COVID-19 on the industry, customers sent 35% more emails in September 2020 than they did in September 2019, and sending is up 20% […]
Virtual races aren’t really new – but with COVID-19 restrictions turning in-person events into virtual ones, experienced race directors are learning what it’s like to be a rookie director all over again. This episode of talkSIGNUP covers tips for a first-time virtual race director (or a second-round virtual director hoping to improve). Key Takeaways Utilize […]
Our 2020 Winter Symposium is over, but there’s still time to catch up. You can view the slides from presentations anytime, and now the video recordings of our sessions are starting to pop up. Next up: Sales Tax and Your Race With Kevin Harris Kevin Harris, RunSignup CFO and COO is back with more on […]
Our 2020 Winter Symposium closed out on 1/14, but if you missed it, there’s still time to catch up. You can view the slides from presentations anytime, and now the video recordings of our sessions are starting to pop up. Next up: Sponsor Recruitment With Jeff Fitch Jeff Fitch joined us for a premiere session […]
Our inaugural 2020 Winter Symposium brought together 250+ race directors, timers, nonprofits, and industry professionals for 2 days of education and networking in sunny Orlando, FL. If you made it down to join us, thank you for your time and attention. But if you didn’t, we have plenty for you to catch up on. Presentation […]
Grow your email lists and convert anonymous website visitors to real participant and donor leads with RunSignup’s new Email Capture pop-up. Create and customize a sleek email capture form in seconds: no developer required, the pop-up works immediately on your race website, and, like all RunSignup features, it’s free. Convert website visitors into participants and […]
A large race that opened registration on RunSignup yesterday wanted to be able to see which participants registered from different links that they use to market their race. This is important to the race because: They can allocate marketing spend towards channels and ads that have the best return on sign ups, transactions, and/or donations; […]
We have integrated the power of RaceInsights with the power of the RunSignup purpose-built CRM with source tracking. This gives races the ability to understand the source of a registration on a per person basis, as well as market to specific channels with the powerful CRM List capability. RaceInsights has given races the ability to […]
Amazon is releasing a hot new tool called Amazon Attribution. It is being very well received by advertisers as a truer way of tracking the source of purchases and website traffic. We don’t want to brag, but we have been doing the same thing since we released RunSignup Insights in April, 2017. Stay tuned because […]
Marketing your race can have a huge impact on your race registrations. While out of home marketing strategies (flyers, billboards, etc.) are still popular, the rise of social media opens up new marketing channels. Thomas and Rachael of Big Run Media specialize in digital marketing from endurance events. They’ve mastered the art of digital advertising […]
Marketing can make or break your race. Marketing tools from flyers to Facebook ads help make sure you reach the right people to drive registrations. At this year’s Symposium, we asked some customers and industry professionals to sit on a panel to answer some burning questions that you have when it comes to race marketing. […]
The 2019 RunSignup Symposium closed up on Wednesday, July 17th. The sold out event gathered 293 race directors, timers, and industry professionals in Philadelphia PA, for education and networking opportunities. Highlights of the 2019 education program included: 18 education sessions on race promotion, registration management, fundraising, and race day technology A fundraising panel led by […]
If you missed today’s Social Viral Marketing webinar, we have you covered! Here is a summary of the webinar, along with a full recording and some additional resources. Would you run a race because you saw an ad on Facebook or because a friend asked you to join them? Your participants can promote your […]
As we reported in our Thanksgiving Stats blog, we handled a record number of Thanksgiving Day registrations this year – 423,306 compared to 365,618 in 2017. Some of that growth is because we are growing as a company, adding 68 races, and some of that can be attributed to the national increase in Turkey Trot […]
Check out our nifty new templates! The latest installment of our RunSignUp Webinar Series dropped today, with Account Manager Allison Bickel taking attendees through the steps to create emails, send emails, and interpret your email reports…so, for those of you who missed the webinar, here’s your chance to catch up! You can explore the full […]
100% of RunSignUp employees recommend using our Referral tools to promote your event. The latest installment of our RunSignUp Webinar Series dropped yesterday, with Technical Account Manager Natallie Young taking attendees through the steps to setup, promote, and capitalize on a Swag Rewards program. Natallie is a staunch advocate that every race should be using Swag […]
We captured some of our favorite presentations from the RunSignUp Symposium on video and are gradually sharing them with all our customers and friends. You can check out all the presentations that have been uploaded here: https://resources.runsignup.com/symposiumpresentations/ Our latest video release is the Advanced Marketing presentation by Eric Cone and Andrew Burke. They walk you through […]
We captured some of our favorite presentations from the RunSignUp Symposium on video and will be gradually sharing them with all our customers and friends. We posted about RaceDay Scoring earlier today, but up first in our set of sessions led by non-RunSignUp industry professionals is our Marketing Panel. This session was run by Ryan […]
We have added a way to auto-apply a coupon code through a specific URL. In order to use this feature, you must first set-up the coupon code. Once the code is set-up, you can go to the bottom of the coupon set-up page under Financial>>Pricing>>Coupons. In the Auto-Applied Coupons section, click the link to set-up the […]
We are seeing more and more races use marketing to drive their registration numbers. Getting in front of runners and making them aware of your race and encouraging them to sign up for your race is increasingly important as more races emerge and new types of races like Blacklight Run, Night Nation and Bubble Run […]
Guest Blog by Victoria Waldman and Theresa Lewis of Fueled Insights. Highlighted in Fueled Insights’ previous article “The Fight for Runners’ Recreational Dollar,” household income is flat, entry fees are on the rise and there is an abundance of fitness activities. Runners’ disposable income and time are being squeezed. Therefore, it’s important to understand the […]
We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. This Gobble Gobble Four Miler Case Study focuses on creating techniques for fundraising and engaging Sponsors. View the PDF Version of the Gobble Gobble Four Miler Case Study Overview: The Gobble Gobble […]
The new RunSignUp EMail is tightly integrated with the rest of the RunSignUp Platform. The goal, as always, is to make things easier and more powerful. There will be multiple incremental improvements, and you will see us integrate email capabilities into other areas of the system over the coming months. In the initial release, you […]
As a part of our RunSignUp Customer Video Page, we have the official release of the Presentations from the first RunSignUp Race Director/Timer Symposium in July. We had some really dynamic, innovative Presenters, and we are thrilled to be able to share their knowledge with all our Customers. Presentation Videos include: Growing a Small Race By Kelly […]
