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Email Capture Pop-Up for Races

Grow your email lists and convert anonymous website visitors to real participant and donor leads with RunSignup’s new Email Capture pop-up. Create and customize a sleek email capture form in seconds: no developer required, the pop-up works immediately on your race website, and, like all RunSignup features, it’s free. Convert website visitors into participants and... Continue Reading →

RunSignup CRM Success Story

A large race that opened registration on RunSignup yesterday wanted to be able to see which participants registered from different links that they use to market their race. This is important to the race because: They can allocate marketing spend towards channels and ads that have the best return on sign ups, transactions, and/or donations;... Continue Reading →

CRM RaceInsights Source Tracking

We have integrated the power of RaceInsights with the power of the RunSignup purpose-built CRM with source tracking. This gives races the ability to understand the source of a registration on a per person basis, as well as market to specific channels with the powerful CRM List capability. RaceInsights has given races the ability to... Continue Reading →

Symposium 2019: Digital Marketing for Races

Marketing your race can have a huge impact on your race registrations. While out of home marketing strategies (flyers, billboards, etc.) are still popular, the rise of social media opens up new marketing channels. Thomas and Rachael of Big Run Media specialize in digital marketing from endurance events. They've mastered the art of digital advertising... Continue Reading →

Symposium 2019: Marketing Panel

Marketing can make or break your race. Marketing tools from flyers to Facebook ads help make sure you reach the right people to drive registrations. At this year's Symposium, we asked some customers and industry professionals to sit on a panel to answer some burning questions that you have when it comes to race marketing.... Continue Reading →

2019 RunSignup Symposium Wrap-Up

The 2019 RunSignup Symposium closed up on Wednesday, July 17th. The sold out event gathered 293 race directors, timers, and industry professionals in Philadelphia PA, for education and networking opportunities. Highlights of the 2019 education program included: 18 education sessions on race promotion, registration management, fundraising, and race day technologyA fundraising panel led by Bryan... Continue Reading →

ICYMI: Viral Social Marketing Webinar

If you missed today's Social Viral Marketing webinar, we have you covered! Here is a summary of the webinar, along with a full recording and some additional resources.    Would you run a race because you saw an ad on Facebook or because a friend asked you to join them? Your participants can promote your... Continue Reading →

How We Grow Turkey Trots

As we reported in our Thanksgiving Stats blog, we handled a record number of Thanksgiving Day registrations this year - 423,306 compared to 365,618 in 2017. Some of that growth is because we are growing as a company, adding 68 races, and some of that can be attributed to the national increase in Turkey Trot... Continue Reading →