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As we transition to Email V2, and try to maintain our free email service, we are announcing the end of Private Labeling for all emails from RunSignup. This means we are ending the ability to private label that we had introduced in 2016. Back in 2016 we added this feature to improve deliverability. Since that […]
We are beginning to roll out Automated Emails to the next generation email system. Today, we have Price Increase and Incomplete Registration emails ready to set up. Over the coming several weeks, we will add the remaining automated emails – Registration Followup (aka Drip Campaign), Sponsors and RaceJoy. The new email system allows customers additional […]
We are in the process of rolling out a new Unsubscribe process for our email marketing system to reduce unintentional unsubscribes by your email recipients. Rather than the unsubscribe link within each email taking the action directly, it now sends the recipient to a page for confirmation. There is no action events need to take […]
With some lingering instability in the endurance event market, the key question we are hearing from race directors is how can you help me grow my event? The good news? RunSignup offers you a multitude of tools designed to help you rebuild and grow your events. Before we dive into the tools available to you, […]
We have added an easy email list creation from the registration Participant Report. This allows you to create a report with the filters that you want, and placeholder data tags information you need for your custom email. This example report shows fields for a results link from last year’s race, as well as the number […]
In addition to giving each event an unlimited contacts and unlimited sends full capability email system, we provide a couple of powerful features to manage unsubscribes. Marketing and Transaction Email Accounts We provide each event with two accounts – one for marketing and one for transactional emails. This allows you to send maybe too many […]
One of the most powerful features of having a fully integrated email system in our platform is being able to craft emails with placeholder tags that customize each individual email with things like name, CheckIn QR code, past donation amounts, and many more. There are multiple ways to access placeholders, and multiple ways to use […]
RunSignup is excited to announce the launch of next-generation Email Marketing for endurance and peer-to-peer fundraising events. Send unlimited emails, upload unlimited contacts, personalize email with custom and event replacement tags, and design beautiful emails with the new Email Builder. This first release contains a number of key features including: Free unlimited email sends Free […]
We will be removing the feature to have simple private email labeling that uses your “Reply to” address as your “From” address since Google has recently begun blocking all emails set up this way to Gmail accounts. We had introduced this simplified version years ago, but with the increased security scrutiny Gmail has ended support […]
We have finished a long upgrade of the Notification Email system. We have over 60 types of notification emails the system generates automatically when certain events happen – like a user registered, or a donation was made, or a virtual race milestone was achieved, or a financial payment was made. These can all be custom […]
Comprehensive race management for races that give back About Central Kentucky Race Management Central Kentucky Race Management was founded in 2017 by Jeff Proctor, initially called Central Kentucky Timing Services. The company has since expanded into race management and picked up two other co-partners, Damon Barnes and Greg Milby. With each founder fluent in different […]
One of the great features of our email marketing system is that it is tightly tied to the CRM Database. We have always had replacement tags that you could manually put into your emails to put in a participant’s name, or bib # or QR code. But they were manual and awkward to find and […]
Grow your email lists and convert anonymous website visitors to real participant and donor leads with RunSignup’s new Email Capture pop-up. Create and customize a sleek email capture form in seconds: no developer required, the pop-up works immediately on your race website, and, like all RunSignup features, it’s free. Convert website visitors into participants and […]
Last year, 154 million emails were sent through the RunSignup email marketing system across 20,000 races. That’s a lot of emails. Email is one of your best bets when you are looking for mass communication methods for your race. An email marketing system will save you the time of manually sending communications from your personal […]
Pre-Race emails are a great way to make sure your participants have all of the information they need prior to race day. Here is a step-by-step guide on how to create, schedule, and send a pre-race email. Create an Email First, you’re going to have to draft your email. You can do this under the […]
RunSignup offers the capability for fundraisers to send emails right from their fundraising page to request donations, thank donors, and invite others to join their fundraising team. Race directors can promote their nonprofit’s brand and make it easy for their supporters to engage their networks by creating preset templates and content for fundraisers to send […]
Email can be a powerful marketing tool to reach a massive audience in seconds. Companies, from clothing to software, all use email marketing to communicate information to their customers. But, have you thought about how email marketing could impact your specific race? In this blog post, we will dive into the benefits of email marketing […]
Looking for a refresher on RunSignup’s email marketing platform – or using it for the first time – and not really in the mood for a full webinar or a bunch of how-to’s? Check out our step-by-step powerpoint on Email Marketing. It covers: Whitelabeling, and who should do it Creating email templates Adding content and […]
One of the common questions we get is “My Email did not get through to all recipients. What happened?” Email deliverability is much less than most people know. According to Sendgrid, fully 21% of emails never make it to a users inbox. Given that RunSignup sends over 15 Million emails per month, that means over […]
We have released a new email marketing template option that is now the default for all new race email templates created in the RunSignUp system. In addition to the new email template, there are some ease-of-use updates for races to customize RunSignUp’s templates or provide their own. The highlights of this update include: Fully mobile-responsive […]
RunSignUp Referral Rewards Program is one of the best ways to increase viral participation. You can reward participants to promote your race by offering them partial or full refunds when they get X number of their friends to sign up for your race. Now we make it simple for races that use our MailChimp integration […]
We have improved the scrubbing of email lists that might be shared between races and partners. There is a new partner level tool to download email lists under Email Marketing -> Manage Lists: When you download, all unsubscribed email addresses are scrubbed from the download. So you can import these into another race or partner […]
We have released an integration with MailChimp that automatically puts participant information into specific MailChimp lists as they sign up or are bulk imported to your race. This makes it simple for race directors who prefer to use MailChimp in addition to RunSignUp’s free email service to maintain accurate and current mailing lists. To set […]
Now, when a fundraiser sends an email through their fundraising center, they can select specific contacts from the fundraising list. Before, a fundraiser needed to select all contacts on their list. Here is an example of the selection option in the fundraising center: We also added the option for fundraisers to save draft emails. During the […]
With the recent release of RaceInsights, we are giving customers in depth insight into how your marketing efforts are being received. But how is your race doing compared with others? What can you learn from others? In February, we will be releasing the Second Edition of our Race Trends analysis at Running USA that looks […]
With such great, well established email vendors like Mailchimp and Constant Contact available, why are more and more races turning to the RunSignUp Email system? Free Our email system is free. Constant Contact costs $500 per year for up to 2,500 contacts and MailChimp costs $300+ per year for up to 2,500 contacts. They include some […]
We have expanded our RunSignUp Analytics Platform to show registrations tied to each email. This will show you in detail how each email you send, and each automated email that is sent (price increases and incomplete registrations for example) performs. This type of analysis will be extended over the coming months to also include transaction […]
You can now create a custom message when people sign up for your newsletter with our Email Subscription Widget. This is set as a custom content section and the EMail Subscription form is one of the widget options.
We have added the ability to send a test Notification Email. When you click on each Notification email, at the bottom of the edit page you will see this (if at least one recipient is enabled):
We have expanded the options for email marketing templates to include race headers and buttons. The example on the right shows the new template capability using Full Header as delivered to an iPhone email, which includes the SignUp and Donate Action buttons that take a recipient directly to those pages if they click. The full […]
We have added the ability to easily align your email text (it used to default to Center Justification). How you can easily choose Left, Right and Full width in addition to Center.
We have added the ability to customize Results Notifications with rich HTML, and of course the custom tags we have always supported. The new editor looks like the editor in other parts of RunSignUp: The tags are very extensive and allow timers to also send out split notifications:
We have added a number of HTML tags, attributes and styles to custom sections and emails. We limit the use of HTML tags in the HTML Tag Editor for security and consistency of the look and feel of RunSignUp. The largest change we have made is on emails, where we now allow images in emails. […]
We have added Volunteers as a simple list in EMail Marketing. This makes it simple to include Volunteers on emails, or to use the EMail marketing system to communicate directly with them. They appear in both the Send Email quick pick list, as well as when building custom lists. Since it shows each Task, you […]
We have cleaned up the formatting of confirmation emails to make them print in a much cleaner looking format with less wasted paper at the end of the page. Note races have lots of options on Confirmation Emails, such as: Format Header Content Editing
We now provide Partners access to all emails sent from the system. This includes things like confirmations, team creation, event and bib transfers, etc. This is useful sometimes for tracking down information on a customer request. This is NOT available for individual races, and is only available to large partners. The new search is found […]
You have used our integrated email system to send over 6 Million Emails this year so far (early March). There are a wide variety of Emails sent, here are some of the types: Running Clubs are using our Free Email for sending Monthly Newsletters Races upload lists from partners to send emails promoting their race […]
We are beginning the roll-out of Automated Emails. Since our Email system is tightly integrated with our database, it means we can do very interesting things in an automated fashion. The idea is that we want to provide a very easy way for race directors to enable automated emails for a variety of common functions […]
We have made major improvements to the Confirmation Email, and created a number of mechanisms for you to customize it to your needs. First, we redesigned the layout to be easier to read. Then we included the following features: Automatically include your Race Logo. Customizable sections at the top, including and Event specific section. Participant […]
We have made it simple to see how many participants are in each of your lists, and download your lists into a spreadsheet. Here is a sample screenshot of the new EMail List page:
We (finally) have free emails for Clubs! This works the same way that Email for Races works. You can view the How To Video here. We ask that you use the email responsibly for things like communicating with Club members and promoting races where you take registration on RunSignUp. The emails do cost us money, […]
We have released an update to the Email Marketing System to allow you to prepare your emails ahead of time, and schedule them for a release at a pre-determined date and time. This update is a time-saver – your email lists are integrated with with your participant data to ensure that emails are always sent to […]
We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users.  This Dirty Dog 15K Trail Run Case Study focuses on tiered pricing for a sellout race, building bib labels, and differentiating your race to create positive word of mouth. View […]
Now you can add a link to where runners can find their results posted after the race. This can be included in your pre-race email or in a post race email once results are posted live.
If numbers speak for whether people find the new RunSignUp integrated Email system useful, then we have a shining success! Over 3,000,000 emails have been sent since early January. We should be nearing 1.5 Million emails sent by race directors and timers to their runners just in the month of May! We have lots of […]
We now make it easy to access previous year’s lists and build custom lists in the RunSignUp Email Marketing system. When creating a new list, you now have a drop down year selector as shown on the right. Simply select a year and you will see all the different options for your race such as […]
One of the key benefits of the RunSignUp Email system is that you can include data for each user right into the email with our Tags. We just added the %ADDON_ITEMS% tag. This means you can send an email like this: Dear %FIRST_NAME%, PLEASE PRINT AND BRING THIS WITH YOU (or save on your mobile phone), […]
We now provide an easy way for partners with multiple races to have their logo (or any logo as seen on the right) on all outgoing notification emails generated by RunSignUp. For example, if you are a timer supporting a number of races your logo could be at the top of each confirmation email. This […]
One of the best things about the new EMail system is the ability to put registrant information into each email very easily. My favorite example is sending an email a couple of days before the race. This example, shows the new ability to add the Registration Bar Code to the email. If you are using […]
Race Directors are starting to use our new Email System with some great results. Below is an email that was sent using the new capability of the integrated data to send customized information to each runner. And runners and race directors love it, as you can see in the exchange on the right. We are […]
