Central Kentucky Race Management: A RunSignup Case Study

Comprehensive race management for races that give back About Central Kentucky Race Management Central Kentucky Race Management was founded in 2017 by Jeff Proctor, initially called Central Kentucky Timing Services. The company has since expanded into race management and picked up two other co-partners, Damon Barnes and Greg Milby. With each founder fluent in different […]

EMail Marketing Replacement Tags

One of the great features of our email marketing system is that it is tightly tied to the CRM Database. We have always had replacement tags that you could manually put into your emails to put in a participant’s name, or bib # or QR code. But they were manual and awkward to find and […]

Email Capture Pop-Up for Races

Grow your email lists and convert anonymous website visitors to real participant and donor leads with RunSignup’s new Email Capture pop-up. Create and customize a sleek email capture form in seconds: no developer required, the pop-up works immediately on your race website, and, like all RunSignup features, it’s free. Convert website visitors into participants and […]

Symposium 2019: Email Marketing Best Practices

Last year, 154 million emails were sent through the RunSignup email marketing system across 20,000 races. That’s a lot of emails. Email is one of your best bets when you are looking for mass communication methods for your race. An email marketing system will save you the time of manually sending communications from your personal […]

Scheduling and Sending a Pre-Race Email

Pre-Race emails are a great way to make sure your participants have all of the information they need prior to race day. Here is a step-by-step guide on how to create, schedule, and send a pre-race email. Create an Email First, you’re going to have to draft your email. You can do this under the […]

Fundraiser Email Capabilities

RunSignup offers the capability for fundraisers to send emails right from their fundraising page to request donations, thank donors, and invite others to join their fundraising team. Race directors can promote their nonprofit’s brand and make it easy for their supporters to engage their networks by creating preset templates and content for fundraisers to send […]

The Power of Email Marketing

Email can be a powerful marketing tool to reach a massive audience in seconds. Companies, from clothing to software, all use email marketing to communicate information to their customers. But, have you thought about how email marketing could impact your specific race? In this blog post, we will dive into the benefits of email marketing […]

Slideshow: Email Marketing with RunSignup

Looking for a refresher on RunSignup’s email marketing platform – or using it for the first time – and not really in the mood for a full webinar or a bunch of how-to’s? Check out our step-by-step powerpoint on Email Marketing.  It covers: Whitelabeling, and who should do it Creating email templates Adding content and […]

New Email Marketing Template Option

We have released a new email marketing template option that is now the default for all new race email templates created in the RunSignUp system. In addition to the new email template, there are some ease-of-use updates for races to customize RunSignUp’s templates or provide their own. The highlights of this update include: Fully mobile-responsive […]

Passing Referral Codes to MailChimp

RunSignUp Referral Rewards Program is one of the best ways to increase viral participation. You can reward participants to promote your race by offering them partial or full refunds when they get X number of their friends to sign up for your race. Now we make it simple for races that use our MailChimp integration […]

Improved Email Subscriber Scrubbing

We have improved the scrubbing of email lists that might be shared between races and partners. There is a new partner level tool to download email lists under Email Marketing -> Manage Lists: When you download, all unsubscribed email addresses are scrubbed from the download. So you can import these into another race or partner […]

Mailchimp Integration

We have released an integration with MailChimp that automatically puts participant information into specific MailChimp lists as they sign up or are bulk imported to your race. This makes it simple for race directors who prefer to use MailChimp in addition to RunSignUp’s free email service to maintain accurate and current mailing lists. To set […]

Fundraiser Email Updates

Now, when a fundraiser sends an email through their fundraising center, they can select specific contacts from the fundraising list. Before, a fundraiser needed to select all contacts on their list. Here is an example of the selection option in the fundraising center: We also added the option for fundraisers to save draft emails. During the […]

Why Races Use RunSignUp Email

With such great, well established email vendors like Mailchimp and Constant Contact available, why are more and more races turning to the RunSignUp Email system? Free Our email system is free. Constant Contact costs $500 per year for up to 2,500 contacts and MailChimp costs $300+ per year for up to 2,500 contacts. They include some […]

Email Analytics for Registrations

We have expanded our RunSignUp Analytics Platform to show registrations tied to each email. This will show you in detail how each email you send, and each automated email that is sent (price increases and incomplete registrations for example) performs. This type of analysis will be extended over the coming months to also include transaction […]

EMail Templates with Race Headers

We have expanded the options for email marketing templates to include race headers and buttons. The example on the right shows the new template capability using Full Header as delivered to an iPhone email, which includes the SignUp and Donate Action buttons that take a recipient directly to those pages if they click. The full […]

Expanded HTML Support in EMails and Custom Sections

We have added a number of HTML tags, attributes and styles to custom sections and emails. We limit the use of HTML tags in the HTML Tag Editor for security and consistency of the look and feel of RunSignUp. The largest change we have made is on emails, where we now allow images in emails. […]

Volunteer List in EMail Marketing

We have added Volunteers as a simple list in EMail Marketing. This makes it simple to include Volunteers on emails, or to use the EMail marketing system to communicate directly with them. They appear in both the Send Email quick pick list, as well as when building custom lists. Since it shows each Task, you […]

Partner Access to Sent Emails

We now provide Partners access to all emails sent from the system. This includes things like confirmations, team creation, event and bib transfers, etc. This is useful sometimes for tracking down information on a customer request. This is NOT available for individual races, and is only available to large partners. The new search is found […]

Confirmation Email Customization

We have made major improvements to the Confirmation Email, and created a number of mechanisms for you to customize it to your needs. First, we redesigned the layout to be easier to read. Then we included the following features: Automatically include your Race Logo. Customizable sections at the top, including and Event specific section. Participant […]

Email Marketing Scheduling Update

We have released an update to the Email Marketing System to allow you to prepare your emails ahead of time, and schedule them for a release at a pre-determined date and time. This update is a time-saver – your email lists are integrated with with your participant data to ensure that emails are always sent to […]

Dirty Dog 15K Trail Run Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users.  This Dirty Dog 15K Trail Run Case Study focuses on tiered pricing for a sellout race, building bib labels, and differentiating your race to create positive word of mouth.  View […]

E-Mail Volumes for New RunSignUp E-mail System

If numbers speak for whether people find the new RunSignUp integrated Email system useful, then we have a shining success! Over 3,000,000 emails have been sent since early January. We should be nearing 1.5 Million emails sent by race directors and timers to their runners just in the month of May! We have lots of […]

Email Marketing – Access Previous Years for List Building

We now make it easy to access previous year’s lists and build custom lists in the RunSignUp Email Marketing system. When creating a new list, you now have a drop down year selector as shown on the right. Simply select a year and you will see all the different options for your race such as […]

Race Day Reminder EMails and Barcode CheckIn

One of the best things about the new EMail system is the ability to put registrant information into each email very easily. My favorite example is sending an email a couple of days before the race. This example, shows the new ability to add the Registration Bar Code to the email. If you are using […]

New Email Features – Draft, List Management and more

As we promised earlier, we are continuing to roll out improvements to the new RunSignUp Email system. We are happy to announce the following new features: Draft Emails Sent Emails Improved List Management (Edit RSU settings, and APPEND to contact list) Ability to send to multiple lists in one send Draft & Sent Email When […]

Windows Limits on EMail List Upload

UPDATE:  Use Chrome for uploading large files from Windows. Internet Explorer has bugs. It appears that lists over 5,000 have a problem when uploading from Windows (Mac is fine with large lists). If you list is over 5,000, then you may have to cut it into multiple lists. We will see if we can find […]

RunSignUp Email Roll Out Schedule

We are happy to release the new RunSignUp Email System! There are several significant improvements that will happen over the next couple of months. Here is the rough schedule: Phase 1 – Mid January – This will improve Basic Usability Save Draft EMails View Sent Emails Test Send To specific Address Additional Tags Phase 2 […]

New RunSignUp Email System

The new RunSignUp EMail is tightly integrated with the rest of the RunSignUp Platform. The goal, as always, is to make things easier and more powerful. There will be multiple incremental improvements, and you will see us integrate email capabilities into other areas of the system over the coming months. In the initial release, you […]

EMail Notification Upgrade

We released a big set of enhancements to the EMail Notification in RunSignUp.  The goal is to continue to bring more ease of use and functionality to races. Runner Confirmation emails now look cleaner and more professional.  Adding your own custom message to the notification is also now simpler than ever. Notifications for Race Directors […]

EMail Marketing

This has been replaced by our new Email Marketing system – https://runsignup.blog/2015/01/07/new-runsignup-email-system/ One of the many free features RunSignUp offers is free email marketing – up to 6 emails for each race.  (We never send runners emails – that is all up to you, the race director) We enable this in combination with our partner, iContact. […]

Confirmation Email Update

When runners signing up for your race receive a confirmation email today, it comes from info@runsignup.com. We are updating this to come from the primary race director’s email address.  This will make it simpler for runners to communicate directly with the race.  We are also providing an easy mechanism for you to set the email […]

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