Last year, 154 million emails were sent through the RunSignup email marketing system across 20,000 races. That’s a lot of emails. Email is one of your best bets when you are looking for mass communication methods for your race. An email marketing system will save you the time of manually sending communications from your personal account, and allows you to quickly personalize communications to each racer. This year, we had Melissa Mitchell and Jordan Desilets speak at our annual Symposium to help you get started with our email marketing system. Learn how to draft an email, use replacement tags, and more in this introductory presentation.
To watch the full presentation, you can view the video embedded below, or check out the RunSignup YouTube channel.
Looking to learn some more? Most of our slides from Symposium are now up on our slideshare site, and videos from our presentations will be continuously rolling out on this YouTube playlist over the coming weeks.