2020 Winter Symposium: Sales Tax, RaceDay Technology, and Tools for Partners and Timers

Our 2020 Winter Symposium is over, but there’s still time to catch up. You can view the slides from presentations anytime, and now the video recordings of our sessions are starting to pop up. Next up: Sales Tax and Your Race With Kevin Harris Kevin Harris, RunSignup CFO and COO is back with more on […]

2020 Winter Symposium: Sponsor Recruitment and Marketing with your CRM

Our 2020 Winter Symposium closed out on 1/14, but if you missed it, there’s still time to catch up. You can view the slides from presentations anytime, and now the video recordings of our sessions are starting to pop up. Next up: Sponsor Recruitment With Jeff Fitch Jeff Fitch joined us for a premiere session […]

2020 Winter Symposium: Recap and Resources

Our inaugural 2020 Winter Symposium brought together 250+ race directors, timers, nonprofits, and industry professionals for 2 days of education and networking in sunny Orlando, FL. If you made it down to join us, thank you for your time and attention. But if you didn’t, we have plenty for you to catch up on. Presentation […]

Email Capture Pop-Up for Races

Grow your email lists and convert anonymous website visitors to real participant and donor leads with RunSignup’s new Email Capture pop-up. Create and customize a sleek email capture form in seconds: no developer required, the pop-up works immediately on your race website, and, like all RunSignup features, it’s free. Convert website visitors into participants and […]

RunSignup CRM Success Story

A large race that opened registration on RunSignup yesterday wanted to be able to see which participants registered from different links that they use to market their race. This is important to the race because: They can allocate marketing spend towards channels and ads that have the best return on sign ups, transactions, and/or donations; […]

CRM RaceInsights Source Tracking

We have integrated the power of RaceInsights with the power of the RunSignup purpose-built CRM with source tracking. This gives races the ability to understand the source of a registration on a per person basis, as well as market to specific channels with the powerful CRM List capability. RaceInsights has given races the ability to […]

Facebook Fundraising for your Nonprofit Race

Facebook has changed the peer-to-peer fundraising roadmap with the addition of Donate and Fundraise tools for nonprofits. Facebook fundraising gives your nonprofit access to the world’s largest social network (2.27 billion active monthly users) and, as part of a broader effort to do social good, there are no processing fees for donations made on Facebook. […]

How We Grow Turkey Trots

As we reported in our Thanksgiving Stats blog, we handled a record number of Thanksgiving Day registrations this year – 423,306 compared to 365,618 in 2017. Some of that growth is because we are growing as a company, adding 68 races, and some of that can be attributed to the national increase in Turkey Trot […]

Webinar Recap: Email Marketing

Check out our nifty new templates! The latest installment of our RunSignUp Webinar Series dropped today, with Account Manager Allison Bickel taking attendees through the steps to create emails, send emails, and interpret your email reports…so, for those of you who missed the webinar, here’s your chance to catch up! You can explore the full […]

New Email Marketing Template Option

We have released a new email marketing template option that is now the default for all new race email templates created in the RunSignUp system. In addition to the new email template, there are some ease-of-use updates for races to customize RunSignUp’s templates or provide their own. The highlights of this update include: Fully mobile-responsive […]

Webinar Recap: Swag Rewards

100% of RunSignUp employees recommend using our Referral tools to promote your event. The latest installment of our RunSignUp Webinar Series dropped yesterday, with Technical Account Manager Natallie Young taking attendees through the steps to setup, promote, and capitalize on a Swag Rewards program. Natallie is a staunch advocate that every  race should be using Swag […]

Re-Live the Symposium: Marketing Panel

We captured some of our favorite presentations from the RunSignUp Symposium on video and will be gradually sharing them with all our customers and friends. We posted about RaceDay Scoring earlier today, but up first in our set of sessions led by non-RunSignUp industry professionals is our Marketing Panel. This session was run by Ryan […]

RunSignUp CRM Offering

See more on CRM: What is CRM for Races RunSignUp CRM Vision Why a Race CRM? This blog covers the new CRM capabilities RunSignUp is rolling out in addition to all of the tools and functionality we have today to enable races to manage and grow their races by leveraging the complete lifecycle tools we […]

RunSignUp CRM Vision

See more on CRM: What is CRM for Races RunSignUp CRM Offering Why a Race CRM? One of the original concepts of RunSignUp was that we would have a single place where your race could interact with participants and make that easy for race directors to manage their participants and grow their races. In essence, […]

What is CRM for Races?

See more on CRM: RunSignUp CRM Vision RunSignUp CRM Offering Why a Race CRM? CRM, or Customer Relationship Management, is a term that has been around since the 1990’s when Siebel used it to position their software for sales organizations. Today, CRM has become a hot topic for races who are looking to maximize their […]

Swag Rewards!

We released a new Swag Rewards capability, allowing race directors to give participants swag for reaching specific milestones. In V 1.0, race directors can choose to issue swag to participants once they refer a specified number of participants to register for their event. Future versions of Swag Rewards will expand the type of activities that […]

Referral Names in Participant Profiles

We have added a way for referrers to view the names of their referrals through their RunSignUp profile. Registrants/Referrers can view this information by going to their PROFILE and selecting the MY REFERRALS tab: From there, the referrer will be able to see a list of their referred registrations. We show the first name, last […]

How The Scott Coffee Run Uses RunSignUp

Bob was inspired to start RunSignUp based on being one of the race directors at the Scott Coffee Run. Eight years later, it is useful to see how the race makes use of RunSignUp technology today (this will be a long blog post). Promotion Race Website – We used to have a website managed by […]

Custom Source Tracking Now on Dashboard

We have added the Custom Source Tracking to be visible right on your dashboard. This enables you to track specific promotional activities like Facebook posts and ads, partner websites, newsletter, expo booths, etc. to see what is having a good return. This is shown on an aggregate basis on the dashboard: And if you click […]

Passing Referral Codes to MailChimp

RunSignUp Referral Rewards Program is one of the best ways to increase viral participation. You can reward participants to promote your race by offering them partial or full refunds when they get X number of their friends to sign up for your race. Now we make it simple for races that use our MailChimp integration […]

RunSignUp, Facebook, or SEO: What’s Most Effective for Your Race Marketing?

RaceInsights is helping races understand where their participants are coming from. It is also helping us see an overall aggregate picture across all races that use RunSignUp. This allows us to see what is working across all races. Obviously, the most important source is a race’s own website. With 15,000 races, there is a huge […]

Mailchimp Integration

We have released an integration with MailChimp that automatically puts participant information into specific MailChimp lists as they sign up or are bulk imported to your race. This makes it simple for race directors who prefer to use MailChimp in addition to RunSignUp’s free email service to maintain accurate and current mailing lists. To set […]

RunSignUp Releases Second Annual RaceTrends Report

Moorestown, NJ – RunSignUp released their Second Annual RaceTrends Report, coinciding with the kickoff of the Running USA Industry Conference kicking off on Sunday. The report was built by mining the RunSignUp registration data over a three period to generate transparent statistics, identify trends in the industry, and provide recommendations to keep endurance events competitive […]

RaceInsights – Donation and Registration $

RaceInsights now allows you to see specifically the amount of money coming from Registrations and Donations. Here is an example. Note how the table at the bottom shows the amount of each coming from website referrals and from email (you can drill down further to find which websites and which emails): Simply click on the […]

2017 Thanksgiving Registration Stats

We are very thankful for all of the race directors, timers, partners, and runners who used RunSignUp yesterday. We are also thankful that our self-serve technology worked so well (and that we didn’t have too many support calls!). At RunSignUp, we always want to share our data on the trends and drivers of registrations to […]

Registration Web Referral Source

We released a major step forward with our Race Analytics engine today – showing web referral sources for Registrations and Transaction Dollars. This is all built on our big RunSignUp Analytics engine that is tracking each click that happens on your race website. Just like Google Analytics, we are tracking the  web referral source – […]

What the Running Boom Pop Means for Races

In a recent New York Times article “The Running Boom Has Popped”, Jen Miller says “Road races have hit the wall. The number of finishers in events in the United States has fallen from a peak of about 19 million in 2013 to just over 17 million in 2016.” In the RunSignUp Trends Report analyzing […]

How to Create a Facebook Ad with Custom Audiences

We recently released support for Facebook Custom Audiences, along with a walkthrough of How to Create a Facebook Custom Audience using these new reports. This walkthrough will show how to take the custom and lookalike audiences created in these previous posts and create Facebook ads targeting these new audiences. To get started, you will need […]

Google Analytics Supported Widgets

We are continuing to push the envelope and improve our support for Analytics, making it easier for races to use cross-domain tracking by adding widgets with Google Analytics supported configuration. Cross-domain tracking allows races to report website traffic information (including e-commerce data) to their Google Analytics accounts with accurate attribution of the traffic sources. We […]

RunSignUp Leads the Way in Race Marketing with Facebook Custom Audience Support

Press Release Moorestown, NJ – RunSignUp has released several reports that simplify the process of creating Custom Audiences in Facebook and providing races with access to a key social media marketing tool. Facebook Custom Audiences allow advertisers to target advertisements to specific lists of known customers (or lookalike profiles) instead of building the audience based […]

RunSignUp and Facebook Custom Audiences

RunSignUp has just released several reports that make the process of creating a Facebook Custom Audience from your participant lists a snap. We all agree: Facebook Custom Audiences are one of – if not the most – essential tools for successful Facebook advertising campaigns. From: Adespresso In total, three reports have been made available for easy download: All Participants, Current Participants, and Non-Registered Previous […]

Why Races Use RunSignUp Email

With such great, well established email vendors like Mailchimp and Constant Contact available, why are more and more races turning to the RunSignUp Email system? Free Our email system is free. Constant Contact costs $500 per year for up to 2,500 contacts and MailChimp costs $300+ per year for up to 2,500 contacts. They include some […]

Race Analytics Dashboard

The Race Analytics Dashboard has released a flurry of new capabilities to help races understand their promotion, demographics, registrations and transactions better. (You may also have noted the nice progress on the overall User Experience of the race dashboard with the new fresh colors.) There are now more than 15 graphs giving you a quick […]

Referral Source Added to Dashboard

We are beginning to roll out the ability for races to see where their pageviews (and soon their registrations and transactions $ are coming from. This is all driven by our RunSignUp Analytics engine that tightly integrates promotion and web analytic data to your race registration data. This initial release shows the raw website URL […]

Promotion Dashboard – Race Pageviews

We are starting to roll out our new Race Promotion Dashboard combined with our RunSignUp Analytics. While this will become very powerful over time, this initial release is very cool. This chart today only shows the number of Pageviews by day using the data we are collecting via the new RunSignUp Analytics engine underneath our […]

Google Analytics for Partner Websites

We have added the ability to tie your Google Analytics account to Partner Websites. Like Race Websites, this enables tracking for the entire website, including e-commerce data and registrations. For example, this is the type of report you can produce in Google Analytics if you tie your RunSignUp data to it (showing real data from […]

Adroll Advertising and Tracking Updated

Your RunSignUp Race Website can now do Adroll remarketing by simply adding your Adroll Advertiser ID and Pixel ID in the RunSignUp dashboard. We are running a quick experiment on the Scott Coffee race over the next couple of weeks and will provide a fuller report on the benefits of Adroll in June. You can […]

RunSignUp Analytics

The first step of RunSignUp Analytics has been released into production. As the name implies, this is similar to Google Analytics for races using the RunSignUp platform. Over time it will collect and process all of the web interactions that your participants have with your race – and correlate it with the things that are […]

More Ad Marketing Conversion Codes

We have added some new marketing ad conversion codes: Microsoft Bing MLive Tracking Shop Socially Townsquare Media The current full list is on the right. If you have one that you use, let us know and we can add it. If you don’t do web marketing yet, please consider using one of the ones we […]

Customize Event Details on Race Websites

We have made some nice customization capabilities for generating a stronger “Call to Action” over the past month or so, including Strike Through Pricing and Event Highlighting with images and call-outs. By default, we include Details on each events that explain the ending registration date or the date of the next price increase. For example, […]

Negative Split Productions Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users.  This Case Study focuses on RunSignUp Race Websites, the Referral Program, and the RaceDay CheckIn Mobile App.  Download PDF Version of the Case Study About Negative Split Productions and RunSignUp […]

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