RunSignUp Leads the Way in Race Marketing with Facebook Custom Audience Support

Press Release

Moorestown, NJ – RunSignUp has released several reports that simplify the process of creating Custom Audiences in Facebook and providing races with access to a key social media marketing tool. Facebook Custom Audiences allow advertisers to target advertisements to specific lists of known customers (or lookalike profiles) instead of building the audience based on broad demographics. The curated lists lead to better conversion rates and an increased return on investment (ROI) for an event’s marketing dollars.

RunSignUp Founder Bob Bickel explained, “We have always believed that providing race directors with tools to market their events is more valuable to them than the antiquated practice of spamming runners with upcoming events they aren’t interested in. To empower those race directors, we’ve focused on innovations like integrated (or even automated) emails, referral rewards programs, Facebook sharing capabilities, fundraiser rewards, and integrations with 12 remarketing companies, including Google Adwords.  This is our next innovation: making curated advertising easier, more efficient, and available to all events – regardless of the size of their marketing team.” The new reports include three options for targeting specific groups of potential participants:

  • All Participants: A report of all participants currently or previously registered for the race; useful for creating a Lookalike audience for Facebook to find likely new registrants. The report also includes the Lifetime Value (LTV) of a participant to allow Facebook to prioritize their targeting based on those with the most value to your race.
  • Current Participants: A report to create a custom audience of participants currently registered; this is useful for targeting current participants to up-sell them on new add-ons or promotions, or encourage them to recruit their friends and participate in a referral rewards program.
  • Non-Registered Previous Participants: A list of participants who previously participated, but have not yet registered; this report allows for targeting of likely participants without including anyone who has already committed.

The reports can be used by races of all sizes and marketing budgets – for large events with that have already been using Custom Audiences it’s a time-saver; for smaller races that are less social media savvy, it offers access to modern advertising tools. RunSignUp customer Erik Young of Sour Fish Events commented, “This is a HUGE addition. While we use Facebook Custom Audiences on an almost daily basis, it’s time-consuming and tedious. This addition not only makes this rich feature easier for those not familiar with Custom Audiences, it makes it less burdensome for advanced users.”

Facebook Custom Audience support is paving the way for RunSignUp to provide increasing marketing automation and help customers to grow their events amid a challenging and saturated Endurance Event market.

More information on Facebook Custom Audience Support:

How-To Create and use Custom Audience Reports:


About RunSignUp

RunSignUp is the leading innovator of online tools for race registration, race day solutions, and running clubs. Services include RunSignUp for registration, fundraising, and race promotion, RunSignUp Go for RaceDay, RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. More than 10,000 race directors, timers, running club officers and running stores use these services today, including leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Philadelphia Marathon, Komen Race for the Cure Philadelphia, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. In 2016, over 14,000 races used the system to register more than 4.2 million participants. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit



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