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The Power of Email Marketing

Email can be a powerful marketing tool to reach a massive audience in seconds. Companies, from clothing to software, all use email marketing to communicate information to their customers. But, have you thought about how email marketing could impact your specific race? In this blog post, we will dive into the benefits of email marketing... Continue Reading →

Slideshow: Email Marketing with RunSignup

Looking for a refresher on RunSignup's email marketing platform - or using it for the first time - and not really in the mood for a full webinar or a bunch of how-to's? Check out our step-by-step powerpoint on Email Marketing.¬† It covers: Whitelabeling, and who should do it Creating email templates Adding content and... Continue Reading →

Email Analytics for Registrations

We have expanded our RunSignUp Analytics Platform to show registrations tied to each email. This will show you in detail how each email you send, and each automated email that is sent (price increases and incomplete registrations for example) performs. This type of analysis will be extended over the coming months to also include transaction... Continue Reading →

Sponsor Offers and Sponsor Promotion

We have completed our free¬†Sponsor Management roll out with Sponsor Offers and Promotion. Sponsor offers provide a way for sponsors to create activation mechanisms beyond a simple logo. This is highlighted on the Sponsor page of the race website: And allows a sponsor to customize their own unique offer with logo, custom image and text:... Continue Reading →