Events across the country are looking for ways to help increase registrations in the midst of an uncertain economy and lingering effects of the lengthy pandemic challenges. One of the most effective way to help increase registrations is through pricing strategies and offering rewards for referrals. This webinar explores these topics and offers creative ideas for encouraging more participants to register. In addition, pricing trend data is provided so that race organizers can make informed decisions.
A couple of years ago we wrote a somewhat intellectual blog on the “Price Elasticity of Processing Fees” that included fancy graphs. As we talk with lots of customers at the RunningUSA conference, this is once again a hot topic. The simple fact is that participants will pay a higher processing fee. We see that […]
We are excited to announce the initial public release of Multi-Race Bundles. The purpose of the Multi-Race bundle is to offer a choice to participants to buy a bundle of any number of races and events together in a single transaction. Participant View This example is for a bundle between the two races in Moorestown, […]
We now offer a flexible option to allow races to give a discount based on a donation. This example setup offers different discounts for different races and different levels of donation: You can highlight this on the donation page: The discount is clearly applied in the checkout:
With our Participant Count price increases always has the downside of people being upset they did not get the price they wanted. The default way it works is the first X people who click Submit on the Checkout page to process their transaction. The problem with this is that we redirect the participant back to […]
We have added the option to hide the membership discount amount. Some race directors felt this encouraged people to try to cheat the system.
When you group events together to make the display of events clearer, you can now also do strike through pricing. If all events are the same price and have the same strike through price, it will appear like this: If the events are different prices ad different strike through prices, then it will show the […]
You can now add Strike Through pricing to your race website. Set this up in the Race -> Registration -> Dates, Pricing and Options page. This gives the flexibility of setting a specific strike through price for each event and each registration period. For example, you may want to run a Valentine’s Day special – […]
When a Processing fee is $0, there is now an option to hide that on Financial -> Pricing -> Processing Fee Type.
We already introduced pricing based on participant count on a per-event basis. For example the 5K is $5 for the first 25 people and $10 for the next 25 and then $25. We have expanded this to Race based as well. This aggregates the total number of people across all events. This is configured by […]
We have created a new way to allow multi-event discounts, as well as a nice user experience that allows you to highlight the discount. Here is a simple example of giving a $10 discount if you sign up for both the 10K and the Half (although this can be used for lots of ideas like […]
We have added an option for Memberships (Financial -> Pricing -> Memberships) to prevent double dipping. This is for races that might have two different Membership discounts – one for USATF and one for EMS for example. It is in the Global Settings at the top of the page.
We have introduced participant cap based pricing. This means that you can set pricing based on the number of participants who have signed up for your events. In the example below the price of $25 is good for the first 18 participants (CAUTION: This may not be exactly 18 for fast selling races. It can […]
You can now set prices for each of your add-on line items. This allows you to ask a single question and give participants to add any number of each item, and each item have different prices. This is easily configured in the Add-On Dashboard page.
RunSignUp’s Affiliate Program was designed for partners like RunningintheUSA.com who have race calendars. It allows them to easily grab all of the races on RunSignUp and list them automatically on their website. We have a tracking code so we know the source of the runner coming to register on RunSignUp. We’ve taken this idea to a […]
The Fifth Third River Bank Run went live earlier this week with a couple of unique discount offers. Since Fifth Third is one of the top 20 banks in the US with millions of customers, they wanted to offer their customers something special. Namely a $5.30 discount if they registered for the race with their bank […]
We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. This 3W Races Case Study focuses on scaling Participant Management, Marketing, and Runner Communication as a growing business. View the PDF Version of the 3W Races Case Study Overview: 3W Races in Colorado […]
We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users. This NC Troopers Footchase 5K Case Study focuses on Growing a Small Race through community involvement, alternate participant options, and branding. View the PDF Version of the NC Troopers Footchase 5K […]
We take pride in our our continual feature development, but it is still really overwhelming to hear our customers talk about how features have changed their workload and driven their businesses. The most amazing thing? Most of these customers also told us that they know they are only using a small percentage of the available features. Just […]
Up until this morning, we proportionally split the processing fee across the components that made it up. For example, if a person signed up for a $20 race and made a $20 donation, the $3.00 processing fee would be allocated evenly – $1.50 each. The problem with this was that many races set things up […]
We have a number of races that are seeing a real spike on New Year’s Eve because of the promotion they did – and not just these sample “Resolution Runs”. This is a great idea that can be done in a lot of ways. Here are some ideas: Create a One Day Coupon Code Give […]
With the release of RunSignUp Teams 2.0, we have added a number of powerful options for pricing and packaging to help your race: Encourage more participants to sign up together at one time. Allow people to sign up separately and still be seen as a group or team. Encourage the size of teams and groups […]
We recently added a feature that is great for races that have a lot of group or team events and you want to offer special group pricing when they sign up together. In the example at the right, you will see there are individual, 2 person and 4 person teams. These teams can sign up […]
Ever want more details on all the Coupon options RunSignUp has? Here it is! Also check out the How To Videos. RunSignUp Coupons Manual Add a Coupon Coupon Options Discount Settings Tags Usage and cross-race settings Search & Manage Coupons Coupons Reports
Ever want more details on all the pricing options that RunSignUp offers in written form? Now you have it! RunSignUp Special Pricing Manual Multiple Registration periods Age-based Pricing Group Pricing Memberships Club Membership Discounts Coupons Corporate Teams & Sponsors
Winter Updates – all of these features are currently available: Age-Base Pricing – You can set pricing for multiple age ranges. RunSignUp automatically calculates the prices so when Mom signs herself and her family up everyone is assigned the right price automatically. It is accessed via the “Customize” tab and the “Registration” sub-tab in your Race […]