Increase Registrations with Pricing and Referrals

Events across the country are looking for ways to help increase registrations in the midst of an uncertain economy and lingering effects of the lengthy pandemic challenges. One of the most effective way to help increase registrations is through pricing strategies and offering rewards for referrals. This webinar explores these topics and offers creative ideas for encouraging more participants to register. In addition, pricing trend data is provided so that race organizers can make informed decisions.

What Should Your Processing Fee Be?

A couple of years ago we wrote a somewhat intellectual blog on the “Price Elasticity of Processing Fees” that included fancy graphs. As we talk with lots of customers at the RunningUSA conference, this is once again a hot topic. The simple fact is that participants will pay a higher processing fee. We see that […]

Locked-In Pricing for Cap Priced Events

With our Participant Count price increases always has the downside of people being upset they did not get the price they wanted. The default way it works is the first X people who click Submit on the Checkout page to process their transaction. The problem with this is that we redirect the participant back to […]

Strike-Through Pricing for Event Grouping

When you group events together to make the display of events clearer, you can now also do strike through pricing. If all events are the same price and have the same strike through price, it will appear like this: If the events are different prices ad different strike through prices, then it will show the […]

Participant Count Pricing for Races

We already introduced pricing based on participant count on a per-event basis. For example the 5K is $5 for the first 25 people and $10 for the next 25 and then $25. We have expanded this to Race based as well. This aggregates the total number of people across all events. This is configured by […]

Participant Cap Based Price Increases

We have introduced participant cap based pricing. This means that you can set pricing based on the number of participants who have signed up for your events. In the example below the price of $25 is good for the first 18 participants (CAUTION: This may not be exactly 18 for fast selling races. It can […]

Affiliate Discounts

RunSignUp’s Affiliate Program was designed for partners like RunningintheUSA.com who have race calendars. It allows them to easily grab all of the races on RunSignUp and list them automatically on their website. We have a tracking code so we know the source of the runner coming to register on RunSignUp. We’ve taken this idea to a […]

3W Races Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users.  This 3W Races Case Study focuses on scaling Participant Management, Marketing, and Runner Communication as a growing business.  View the PDF Version of the 3W Races Case Study Overview: 3W Races in Colorado […]

NC Troopers Footchase 5K Case Study

We have a series Customer Case Studies, in which we take your stories and share your challenges and successes as a learning tool for other RunSignUp users.  This NC Troopers Footchase 5K Case Study focuses on Growing a Small Race through community involvement, alternate participant options, and branding.  View the PDF Version of the NC Troopers Footchase 5K […]

Your Favorite Features

We take pride in our our continual feature development, but it is still really overwhelming to hear our customers talk about how features have changed their workload and driven their businesses. The most amazing thing?  Most of these customers also told us that they know they are only using a small percentage of the available features.  Just […]

New Processing Fee Calculations on Donations

Up until this morning, we proportionally split the processing fee across the components that made it up.  For example, if a person signed up for a $20 race and made a $20 donation, the $3.00 processing fee would be allocated evenly – $1.50 each. The problem with this was that many races set things up […]

Group and Team Pricing

With the release of RunSignUp Teams 2.0, we have added a number of powerful options for pricing and packaging to help your race: Encourage more participants to sign up together at one time. Allow people to sign up separately and still be seen as a group or team. Encourage the size of teams and groups […]

Winter 2011 Feature Enhancements

Winter Updates – all of these features are currently available: Age-Base Pricing – You can set pricing for multiple age ranges.  RunSignUp automatically calculates the prices so when Mom signs herself and her family up everyone is assigned the right price automatically.  It is accessed via the “Customize” tab and the “Registration” sub-tab in your Race […]

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