The Fifth Third River Bank Run went live earlier this week with a couple of unique discount offers. Since Fifth Third is one of the top 20 banks in the US with millions of customers, they wanted to offer their customers something special. Namely a $5.30 discount if they registered for the race with their bank credit or debit card.
Since RunSignUp wanted to keep a 22,000 person race happy, and we thought it was a cool idea for other races sponsored by banks, we have developed a way to offer this to any race.
It has the typical RunSignUp ease of set up and use. Race Directors simply type in the Bank Identification Number (BIN) or Issuer Identification Number (IIN) of the applicable credit cards (multiple numbers can be used for large banks like Fifth Third) and then decide on the discount.
For runners, they see the price change when they enter their credit card number.
Note the discount is not applicable with coupons, but will apply with other types of pricing (e.g. age based pricing, membership discounts, etc.). Also, make sure that you do not overlap dates or BIN numbers in multiple discounts, otherwise the discount amount may be nondeterministic.