RunSignup offers many features and ways in which events can creatively encourage a greater amount of registrations for their upcoming races. This is a first in a series of blog posts to help provide specific methods to increase race registrations through pricing. Two approaches that can be used in tandem that build a sense of urgency for earlier registrations are Event Size-Based pricing and Date-Based pricing.
Events across the country are looking for ways to help increase registrations in the midst of an uncertain economy and lingering effects of the lengthy pandemic challenges. One of the most effective way to help increase registrations is through pricing strategies and offering rewards for referrals. This webinar explores these topics and offers creative ideas for encouraging more participants to register. In addition, pricing trend data is provided so that race organizers can make informed decisions.