Increase Registrations w/Pricing: Encourage Group Participation

We continue the series on strategies to Increase Registrations with Pricing strategies by focusing on ways to apply discount incentives to encourage group participation and tap into the social nature that is the foundation of endurance events. This post covers two of the approaches available for race organizers using RunSignup’s registration platform: Multi Person pricing and Group/Team discounts. Both build in incentives for participants to encourage others to participate in the event with them greatly expanding your reach.

Increase Registrations with Pricing: Building a Sense of Urgency

RunSignup offers many features and ways in which events can creatively encourage a greater amount of registrations for their upcoming races. This is a first in a series of blog posts to help provide specific methods to increase race registrations through pricing. Two approaches that can be used in tandem that build a sense of urgency for earlier registrations are Event Size-Based pricing and Date-Based pricing.

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