RunSignup’s RaceDay team got to experience first hand the backend operations of packet pickup and the life of a timer’s support crew by volunteering at this year’s 45th Kiawah Island Marathon on Kiawah Island, South Carolina. The RaceDay team is a team exclusively focused on developing technology for the race day experience with an emphasis on supporting the timer’s role. It is composed of software developers, support, and marketing professionals. With close to 6,200 registrants, the Kiawah Island Marathon was an ideal opportunity to volunteer and see the product the team built in action. Nine of us set out to get first hand knowledge of what race organizers, timers, and participants experience.
RunSignup offers a wealth of free products and features events can take advantage of to support these efforts and we know many event organizers may not be aware of all that is available to them. So, to help our events we host webinars that focus in on using the tools that specifically support increasing registration numbers. We’ve also shared many best practices and tips for approaches we know that work.
Many endurance events across the country are continuing to see registration numbers are lower than pre-pandemic levels – especially if you are a mid-sized event. Yet your cost to put on events is going up. This webinar focuses in on ways you can rebuild participation levels and increase registrations. There are many tools at RunSignup that are free and effective for marketing your race and encouraging registrations with strategic pricing discounts.
We like to hear from people in the industry to find out more about them and how they use RunSignup’s products. Recently, RunSignup’s Steve Bingham-Hawk chatted with Michelle Craske with Sommer Sports to get some inside scoop. For those of you not familiar with Sommer Sports, it is an established race management company located in Clermont, Florida. It’s founder, Fred Sommer, is highly regarded as one of the long-time substantial influencers of the triathlon industry and helped the industry transform throughout the years. He has also continued to stay abreast of changes in the industry to continue to provide a sought-after race experience. Fred has also been a valued customer of RunSignup and uses its many capabilities to support the events they manage and the participants and volunteers who take part in in them.
We continue the series on strategies to Increase Registrations with Pricing strategies by focusing on ways to apply discount incentives to encourage group participation and tap into the social nature that is the foundation of endurance events. This post covers two of the approaches available for race organizers using RunSignup’s registration platform: Multi Person pricing and Group/Team discounts. Both build in incentives for participants to encourage others to participate in the event with them greatly expanding your reach.
Below is a recorded webinar on The Advantage of Fundraising. This session offers some valuable information on how fundraising can help increase revenue and registrations and how to take advantage of these tools within your RunSignup dashboard.
RunSignup offers many features and ways in which events can creatively encourage a greater amount of registrations for their upcoming races. This is a first in a series of blog posts to help provide specific methods to increase race registrations through pricing. Two approaches that can be used in tandem that build a sense of urgency for earlier registrations are Event Size-Based pricing and Date-Based pricing.
Running an Efficient Packet Pickup Want to know how to offer an efficient packet pickup at your next race? Watch this helpful video where RunSignup’s Kevin Lai walks you through the packet pickup at this year’s Scott Coffee Run in Moorestown, New Jersey! Some topics covered included: Dynamic bib assignments Bib management Pins for bibs […]
Events across the country are looking for ways to help increase registrations in the midst of an uncertain economy and lingering effects of the lengthy pandemic challenges. One of the most effective way to help increase registrations is through pricing strategies and offering rewards for referrals. This webinar explores these topics and offers creative ideas for encouraging more participants to register. In addition, pricing trend data is provided so that race organizers can make informed decisions.
McGuire’s St. Patrick’s Day Prediction 5K Run is the largest 5K Prediction Run in America. Held on the weekend of St. Patrick’s Day, the event is more than just a race – it’s a full-fledged party with live entertainment, Irish Fare, Irish Wakes, and beer. This year, they let us follow along on their email […]
An Example of Best Practices Applied Most running, walking, and cycling events serve a fundraising function for important services to support our communities like the Autism Society of Central Virginia’s 5K Challenge. ASCV has multiple ways its raises funds to support its growing programs, and reports that their 5K challenge is its largest annual fundraiser. […]