Sommer Sports’ Michelle Craske’s Insights
We like to hear from people in the industry to find out more about them and how they use RunSignup’s products. Recently, RunSignup’s Steve Bingham-Hawk chatted with Michelle Craske with Sommer Sports to get some inside scoop. For those of you not familiar with Sommer Sports, it is an established race management company located in Clermont, Florida. It’s founder, Fred Sommer, is highly regarded as one of the long-time substantial influencers of the triathlon industry and helped the industry transform throughout the years. He has also continued to stay abreast of changes in the industry to continue to provide a sought-after race experience. Fred has also been a valued customer of RunSignup and uses its many capabilities to support the events they manage and the participants and volunteers who take part in in them.