Race Analytics Dashboard

The Race Analytics Dashboard has released a flurry of new capabilities to help races understand their promotion, demographics, registrations and transactions better. (You may also have noted the nice progress on the overall User Experience of the race dashboard with the new fresh colors.) There are now more than 15 graphs giving you a quick snapshot of al of the important parts of your race. The main dashboard now gives you 4 main options:

• Overview
• Transactions
• Demographics
• Registrations

The Overview page today shows a quick view of Pageviews on your race website and registrations. There is drill down today on web sources for page views by clicking on the green line. This page will expand significantly over the coming weeks to show more source information along with registration and transaction impact of those sources (like email, referrals, Facebook ads, etc.)

The Transactions pages show drill down and Year over Year reports for the total Transactions processed:

The Demographics graphs show Registrations by:

• Age
• Gender
• City
• State
• and an interactive Heat Map

The heatmap allows you to drill down and see individual zipcode counts:

Registrations show the following drill-down graphical reports:

• Giveaways
• Question Responses
• Registration periods
• Revenue by Event
• Imported Registrations
• Day of Week
• Time of Day

The combination of the RunSignUp Analytics Engine and our expanded team working on User Experience is bringing new ways for races to understand your customers better.