2020 Winter Symposium: Sponsor Recruitment and Marketing with your CRM

Our 2020 Winter Symposium closed out on 1/14, but if you missed it, there’s still time to catch up. You can view the slides from presentations anytime, and now the video recordings of our sessions are starting to pop up. Next up:

Sponsor Recruitment

With Jeff Fitch

Jeff Fitch joined us for a premiere session on recruiting sponsors and keeping them happy. Jeff combines experience with sponsors in the endurance industry
with an impressive, large-scale background in sales for the PGA TOUR. In other words, he has a lifetime of convincing people to invest in sporting events, and he’s here to share his insights.

Quick Hits: Can’t Miss Features

With Bryan Jenkins

Bryan reprises his annual (biannual, now) fast-paced session on the key settings, features, and best practices that even our most advanced users tend to miss.

Lessons from E-Commerce

With Tom Novellino

RunSignup Product Manager Tom Novellino brings his experience in e-commerce and product advertising to the endurance industry. Tom draws analogies between the two worlds in an engaging discussion on determining price points and pricing strategies, drawing repeat customers, and tracking marketing sources.

All Presentation Slides

All Presentation Videos

Symposium Photos

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