Email Trends

With backgroundWith the recent release of RaceInsights, we are giving customers in depth insight into how your marketing efforts are being received.

But how is your race doing compared with others? What can you learn from others? In February, we will be releasing the Second Edition of our Race Trends analysis at Running USA that looks at all of the data from the 15,000 races and 4.2 Million registrations that used RunSignUp this year.

As a bit of a teaser, here are stats from overall emails that were sent by races with our integrated email marketing:

Screen Shot 2017-11-29 at 11.24.21 AM

So open rates average 25/4% and Click-thru is 2.2%. What is kind of impressive is that people who open the email come back to it on an average of 2.4 times. Same for the number of clicks.

With RaceInsights, you are able to compare your efforts with all races. And you even can see how many registrations and $ Transactions came from your emails.

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