Using Email to Promote Referrals

With the release of Referrals 2.0, there is an opportunity to send reminders to participants to share with their friends.

The integrated RunSignUp Email system is perfect for this, since emails are generated right from the database. So you can add Placeholders to customize the email to each registrant. In this case, you will want to give them the URL they should share with friends so they can earn Referral Refunds:

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Use the second HTML Link if you want to have a live link in your email. The third option of just the raw URL will not have a clickable link.

One good way of using this is to encourage participants to a couple of days before a price increase and remind them they can get a referral reward if they remind their friends there are only 2 days before a price increase.

Another good strategy is to create a custom coupon that is good for a limited time and send that to all participants and encourage them to share. That way you can track the effectiveness of the coupon for that email campaign.

Screen Shot 2016-01-27 at 10.10.39 PMIf you have registration open when we release this, you can generate Referral Codes for all previously registered participants. Set that up from the Menu of Referrals shown on the right.

You will simply select an event to generate referral codes, and they will automatically be assigned.

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