Adroll Advertising and Tracking Updated

Your RunSignUp Race Website can now do Adroll remarketing by simply adding your Adroll Advertiser ID and Pixel ID in the RunSignUp dashboard. We are running a quick experiment on the Scott Coffee race over the next couple of weeks and will provide a fuller report on the benefits of Adroll in June.

You can activate your Adroll remarketing for your RunSignUp Race Website by simply adding your Addroll Advertiser ID and Pixel ID. You can find this information in your Adroll Dashboard (click here for more information). The two important parameters have been bolded in this example above – adroll_adv_id and adroll_pix_id. The exact values need to be copied from your Adroll Dashboard (do NOT use the parameters above).