Facebook SignUp App Traffic

The Cooper Norcross Run the Bridge race opened up for registration yesterday. This is a race that has been around for quite a few years and has about 5,000 participants in November. They have a well established Facebook page with over 3,200 Likes. This year, we added the new Facebook SignUp App.

We tracked where the bulk of the traffic was coming from, and the results from the new Facebook SignUp were impressive:

Google Search: 38%
Direct: 29%
Facebook: 33%

Of course, your mileage may vary!

If you have not turned this on for your race, what are you waiting for? It takes about 1 minute – see how in this blog post.