Was 2013 the Peak for Interest in Races? And Other Interesting Data…

In trying to answer the question of when participants will come back to races, we turned to Google Trends, which is a cool tool that shows the relative volume of Google Searches over time. It goes back to 2004, and looking past the seasonality, the trend line is pretty obvious: The peak year was 2013 […]

How RunSignup Can Grow Your Event

With some lingering instability in the endurance event market, the key question we are hearing from race directors is how can you help me grow my event? The good news? RunSignup offers you a multitude of tools designed to help you rebuild and grow your events. Before we dive into the tools available to you, […]

The RunSignup Event Marketing Philosophy

We get a lot of questions about how RunSignup can promote your event, and people are always surprised when we say we don’t promote your event − we give you the tools to promote your event. This doesn’t mean we don’t understand the importance of marketing to your event; on the contrary, event marketing is […]

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