One of the most simple ways to get runners to your race is to invite them via Email! While RunSignUp will never email runners, we think this is a very effective tool for race directors. And we’ve made it simple and free when you use RunSignUp by tightly integrating with iContact.
You can see more about how to use iContact from RunSignUp in this video.
But what if this is your first year of using RunSignUp? Simple. You can upload the participants from last year’s race from your previous registration system like Active.com. Simply download the participants and then upload them to iContact as shown in the video below.
Want to be more aggressive and look for new runners? Check out email lists that you could buy from Runners World.
Here is a video on how to upload those email addresses: