Facebook Custom Audiences

Facebook has released a new advertising mechanism to help your race target specific audiences rather than just people who Like your page or a demographic target. There are three types of audiences you can custom target: The customer list is interesting since you can upload a list of emails or names and phone numbers. This […]

Facebook for Races

Facebook is one of the most important promotion channels that your race can use.┬áThe basics are: Step 1 – Your race needs to have a Facebook Page that is dedicated to your race. Step 2 – You need to put great content up there. ┬áThink Pictures, fun and motivational posts, surveys, etc. See other successful […]