We have released E-mails as the first source tracking for registrations in our RunSignUp Analytics platform – the equivalent of Google Analytics customized for races. This gives race directors new levels of visibility into their promotional efforts that were unavailable before. And it is easy and automated.
If you click the green line in the Overview graph on the Dashboard, you get a table below that shows the number of registrations coming from e-mails. In this case, they got 646 registrations from their 4 e-mails (352, 260, 34 and 0):
The Non-Race e-mail is an e-mail that was sent from a different race in RunSignUp, and that participant eventually came and signed up for this race. This will happen if you have multiple races that you promote.
We will be making a number of improvements over the next month or two:
– Email Marketing Reports. This information will also be available in E-mail Marketing Reports directly.
– $ Transactions. In addition to registrations, it will show the total $ from each source.
– Other Sources. Right now we just show emails as a source for registrations. Eventually this will be everything. The general order will be adding a way to track things we know about already like referrals and affiliates. We will also add a general “Create Tracking Code” that would be used for example to append to a Facebook ad link or running store email to track conversions very accurately. Eventually this will also include non-attributed web referrers (someone does a google search and comes to the page for example).
RunSignUp Analytics will be changing the way Race Directors approach race promotion over the coming years, with increasing amounts of insight, automation and applied AI.
