Sports Backers Transitions to RunSignUp

Sports Backers made the transition to RunSignUp’s event management platform in 2018 SportsBackers_Logoto provide seamless registration to participants across its outdoor fitness events, better engage the Richmond community, and manage event day operations. RunSignUp, the leader for registration, promotion, and event management in the endurance industry, empowers Sports Backers to market and manage its events in a single hub.

RunSignUp collaborated with Sports Backers to adapt the RunSignUp platform to accommodate Sports Backers’ unique events, providing simple solutions for complex needs such as bulk registration and corral management.

In the increasingly competitive market of endurance events, effective marketing is critical to converting runners into registrants. The RunSignUp team migrated five years of Sports Backers data and results from another vendor to the RunSignUp platform. This historical data will improve Sports Backers’ use of RunSignUp’s free promotional tools, including integrated email marketing, social media integration, and RaceInsights built-in analytics.

“RunSignUp automates many of the manual processes that we previously did for our events. We are eager to focus our time on event innovation to achieve our mission of inspiring a more active Richmond community, and ensuring that our participants have the best race day experience possible,” said Scott Schricker, Director of Marketing for Sports Backers.

Sports Backers has already opened registration or the 2018 Ukrops’ Monument Avenue 10k, Anthem Richmond Marathon, Markel Richmond Half Marathon, and VCU Health 8k on RunSignUp.


About Sports Backers

With a key message of Let’s Go, RVA, the mission of Sports Backers is to inspire people from all corners of our community to live actively. A non-profit organization, Sports Backers is dedicated to producing nationally recognized quality sporting events and programs that motivate residents and visitors alike to be more active, supporting your running and fitness programs, and advocating or safe and connected networks of bike and pedestrian infrastructure. Learn more at


About RunSignUp

RunSignUp is the leading technology provider for races in the US. More than 15,000 races use RunSignUp to manage their events, registering more than 4 million participants each year. Services include RunSignUp for registration, fundraising, and race promotion, RunSignUp Go for RaceDay, RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences. Customers include leading organizations like the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Inc., Fifth Third River Bank Run, Philadelphia Marathon, Komen Race for the Cure Philadelphia, Mercedes Marathon, Kentucky Derby Festival, Silicon Valley Turkey Trot, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and many more. Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal. RunSignUp is founded by runners for runners, using technical capabilities to bring the power of cloud computing to benefit the running community. For more information, visit


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