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There is a wide variance in processing fees consumers are willing to pay for different events – from low RunSignup-like fees to high Ticketmaster type fees. And yet consumers are willing to still sign up for the race or buy the tickets. If you’ve taken an Econ course, you’ve heard this phenomenon referred to as […]
We’re hosting an interactive Race Directors Forum in Richmond in April, in conjunction with the Ukrop’s Monument Avenue 10K, and we’ll be joined there by industry marketing veterans Big Run Media. For a sneak peek, we asked Big Run Media’s Co-Founder and Creative Director Thomas Neuberger a few questions about the business of marketing races. […]
We have a new “Press” page on our website…but it’s not only for the media. If you scroll down past a quick description of us and a rundown of our most recent press releases, you’ll find a set of downloadable logos in various formats. Why might you need these? Some events and partners want to […]
