With the impact of COVID-19 continuing to reverberate through the country and the endurance community, race directors, timers, and nonprofits are looking for ways to engage new communities online. One way to do that is through our Challenge Platform – with limitless options, challenges can appeal to broad audiences beyond the typical endurance participant.
But how do you pivot your business and build a Challenge event entirely from scratch?
To help us answer that question, Bryan Jenkins is testing the process of creating a new virtual concept, from domain purchase and logo design to marketing to swag fulfillment. We’re documenting the steps along the way and building out best practices from what we learn to help customers create their own unique and successful Virtual Challenges.
This Wednesday (7/22), Bryan will lead a webinar on step 1: picking a concept and developing the brand around it. Stay tuned for follow-ups on marketing (what worked and what didn’t), and fulfillment of the challenge.
The challenge includes a charity partner, and the model can be adapted either as a nonprofit fundraising effort or a for-profit Challenge suppporting a cause.