Creating a Virtual Challenge From Scratch: Step 2 – Marketing 101

With the impact of COVID-19 continuing to reverberate through the country and the endurance community, race directors, timers, and nonprofits are looking for ways to engage new communities online. One way to do that is through our Challenge Platform – with limitless options, challenges can appeal to broad audiences beyond the typical endurance participant.

But how do you pivot your business from races to virtual challenges?

To help us answer that question, Bryan Jenkins is testing the process of creating a new virtual concept, from domain purchase and logo design to marketing to swag fulfillment. We’re documenting the steps along the way and building out best practices from what we learn to help customers create their own unique and successful Virtual Challenges.

This webinar, the second in the series covers the most accessible marketing strategies that customers can use to grow their challenges.

You can view the full webinar below, as well as download a Marketing Checklist and the Marketing 101 Challenge Guide – as well as las week’s guide and checklist for concept and branding

What’s Next?

We will host an additional, more advanced marketing email soon, as well as one on logistics and execution. We will continue to update the Guide above with new information, tips, and resources.

Additional Challenge Resources

The most current information about RunSignup’s Challenge Platform, including:

As noted, we will cover fulfillment in more detail in the final webinar. However, we do have some recommended fulfillment partners (companies that both order swag and ship directly to your participants). You can find those here.

Virtual and Challenge Case Studies Presentation

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