We are going to be ending support for Google Tag Manager the second week of November, 2020 (next week) to allow time for customers to migrate to our purpose built integrations for the wide variety of ad tracking tools we already support. These direct integrations provide superior integration (for example tracking conversion $), and are more secure. Google Tag Manager allows for Javascript to be inserted, which can potentially introduce back door security issues into your websites.
We support a wide variety of direct integrations:
- Google Analytics
- Acuity
- AdRoll
- AdTaxi
- Adtegrity
- DataXu
- Doubleckick
- MediaMath
- ShareASale
- ShopSocially
- Simpli.fi
- Townsquare
We will be sending out individual email notifications to customers that currently have Google Tag Manager set up (although when we did the reports for that, most people who have it set up did it incorrectly so we are assuming there is not much actual use). As one marketing professional at one of our larger customers said “Your direct integrations are easier to set up than Google Tag Manager and provide better data”.
