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Anecdotal evidence has long suggested to us that virtual runners are not the same people who show up on race day, but the sudden flood of virtual events in 2020 gave us enough volume (and enough motivation) to pull some new reports focused on virtual for our recently released 2020 RaceTrends Report. Why does it […]
Timers can get a debrief on the recently completed Timer marketing research survey by watching the recorded session below. More than 160 timers participated in this year’s survey. Topics covered include general timer business attributes, impacts of Covid-19, timer strategies, and timers’ use of race day technology. One of the most important takeaways is that […]
