We are already seeing race directors come up with different loyalty reward spins on the Space Coast Marathon example of giving a first shot to previous entries for a race.
Here is an example of an email we got today:
“We can email our past participants announcing registration open date. We can also let them know in advance that on a specific day that registration will be $xx and can only be accessed on that day with the password. We can also tell them about the new cap, etc. This is very similar to what that race did, and is brilliant.”
Let us know if we can help you with ideas on how to develop loyalty types of programs.
