We always recommend to races that they use a Post-Event survey to help evaluate their race, and make improvements in future years. But it’s not always that simple – there is a little bit of a science behind creating a survey that provides effective, useful data.
The market research firm Fueled Insights has released a nice PDF of 8 tips for designing your Post-Event survey. Among the tips, they provide guidance on when to send a survey, how to phrase questions, and creating a logical order for your questions. You can check out all the tips here:
Fueled Insights: Tips for an Effective Post-Event Survey
One insight you may not have thought of: turn your survey into a conversation, not a one-way street:
You can learn more about services from Fueled Insights on their Website: http://www.fueledinsights.com/