We have made some nice customization capabilities for generating a stronger “Call to Action” over the past month or so, including Strike Through Pricing and Event Highlighting with images and call-outs.
By default, we include Details on each events that explain the ending registration date or the date of the next price increase. For example, the default for this Night Nation race is:
The new option on the Registration -> Event Display Options allows you to replace this with custom text. Here is the setup (including the nice Highlight, Image and Description):
This changes what participants see on your Race Info page for the event list:
Coupled with the detailed view participants see when they start signing up, this delivers a very strong “Call to Action” that any race can take advantage of (Not just more advanced marketing organizations like Night Nation).