The Tuesday Symposium sessions are dual-track: half the presentations
are led by RunSignUp employees and focused on feature-based tutorial; the other half are led by customers and endurance industry
professionals, and offer race education in a broader context. We’ll be introducing each of them in the leadup to July…next up, Cherie Santiago from Vacation Races!
Registration for the 2017 Symposium! SignUp and find more information:
Endurance Industry Presenters
Presenter: Cherie Santiago
Cherie’s love of the outdoors hasn’t changed since moving from Southern California where she grew up surfing ans sailing in the sun – in Southern Utah today, she can frequently be spotted running or biking the trails.
Cherie started with Vacation Races in their first year for the 2012 Zion Half Marathon, as race crew. Since then, she filled in on the course crew on race weekends, with things growing from there. Today, her full time position at Vacation Races is Registration and Customer Service…a job the company describes as “her perfect position [bringing] the best of our events to everyone participating.”
At the Symposium, Cherie will share her experience with delivering a race that is flexible and enjoyable for runners.
Presenter: Peter Abraham
Abraham Content Marketing Studio
Peter Abraham got his start producing thousands of commercials for brands such as Toyota, Ford, Honda and Target. In addition, he produced a number of action sports films that helped popularize sports like snowboarding, motocross, and skateboarding. In 2002, he financed and produced the acclaimed documentary, “I Am Trying to Break Your Heart: A Film About Wilco.”
He then created the Santa Monica Classic 5K/10K and subsequently became the head of marketing & creative director at the LA Marathon. He was part of a team that rescued the event from near bankruptcy and rebuilt it into the 3rd largest marathon in the US in just two years.
Peter now works with purpose-driven brands & events to engage consumers directly with compelling experiences.
At the Symposium, Peter’s talk will focus on supercharging your sponsorship program via a simple process he uses with many running events.
Presenter: Erik Young
Sour Fish Events, CEO
Erik co-founded Sour Fish Events (formerly Riff Raff Productions)
with his wife Courtney in 2012, focusing primarily on 5K trail runs. Sour Fish has a small team of 5 that plan and execute each event they host – including the Hard Cider Run, The Great Pumpkin Run, and The Cheddar Challenge – on farms and in towns across the country. At the Symposium, Erik will focus on how they use referrals and social media marketing strategies to increase registrations.
Presenters: Tamara Conan (National Director), Brooke Magni (HKRS Manager), Katie Sullivan (HKRS RunSignUp Database Manager)
Healthy Kids Running Series
The Healthy Kids Running Series hosted over 23,000 runners nationally in 2016 and manage over 150+ race coordinators and their events across the country. They will discuss how they use their RunSignUp database to impact their families and the community coordinators nationally.
Check back for more presenter bios in the coming weeks!
Symposium Registration is open here: https://runsignup.com/symposium