We’re kicking off an updated series of Customer Highlights with a look at one of the partners we’ve worked with since 2014: Race Day Events. You can view the full case study here, but here’s a quick overview of the challenges they were facing, and how RunSignUp helped them to find solutions:
Challenge:
Race Day Events’ previous online registration provider made reporting difficult. Participant and financial reports at the race level were limited, difficult to pull, and race directors had trouble understanding the data and where the numbers came from. This became increasingly challenging across a large portfolio of races and made business expansion unfeasible.
Solution:
Race Day Events switched to RunSignUp at the end of 2014, because it has an easy user interface for participants to register for races, and a more complete back-end with extensive reporting, promotion, and participant management features that seamlessly tie into timing software.
Results:
Today, Race Day Events has expanded to working with over 350 races. RunSignUp is easy for their clients to understand and automates many formerly manual processes. This leaves more time for Race Day Events to explore and implement marketing campaigns to grow its clients’ races.
You can find new customer stories on our website as we roll them out, along with some older highlights you may have seen before. New and old customer case studies can be found here: https://runsignup.com/Customers
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