Industry Leaders ChronoTrack, Athlinks and RunSignup Partner for Improved Experience

Louisville, CO & Moorestown, NJ — ChronoTrack, Athlinks and RunSignup today announced a partnership that will bring the best of registration and timing technology together. Race Directors and Timers will now be able to take advantage of industry leading technologies from all companies for a best-in-class customer experience.

The companies now are implementing a series of robust integrations between their registration software, mobile apps, timing, scoring and results software, which will allow data to flow between the platforms efficiently. Old and new ChronoTrack customers who select RunSignup as their registration provider will have access to a portal of unparalleled registration features including: Fundraising and Donation Management, Customer Relationship Management, Event Promotion and E-commerce support.

Director of Global Sales for ChronoTrack, Mike Milici introduces the intent behind the partnership, “Throughout our history, ChronoTrack and Athlinks have created best-in-class value propositions for our customers. This has included services that we’ve created, and services that we’ve sought from premier partners. This collaboration and partnership with RunSignup is a natural extension of that for us. Joining forces allows us to offer the best of the best.”

All customers can expect their experience with existing timing and scoring products to not only improve, but for this seamless integration to pave the way for new and exciting joint product innovation. Corral Validation, Smart Competitive Data and Analytic Dashboards are just a few of the collective development efforts already in flight.

In addition, ChronoTrack, Athlinks, and RunSignup will collaborate on a variety of analytics and insights to provide much needed business intelligence on industry-wide trends.

“Nobody has ever done anything quite like this before,” says Troy Busot, Founder of Athlinks. “Collaborating and combining resources will allow us to provide the industry with a level of athlete experiences, business intelligence, national trends, and data that nobody has ever seen.”

RunSignup Founder and CEO Bob Bickel adds, “This is a natural partnership that has been developing for a while. Each of these companies—Run Signup, ChronoTrack and Athlinks—are technology leaders and we have so many mutual timing and race customers it just made sense to find ways to collaborate at a deeper level.”

With the partnership, all parties will continue to focus on the technological foundations that have made them industry leaders in their respective fields:

  • ChronoTrack as the industry’s leading fully integrated timing hardware, middleware, scoring and results company.
  • Athlinks as the global leader in race results, mobile, and the world’s largest repository of race results and statistics.
  • RunSignup as the leading innovator of online race management solutions, providing an open and integrated platform for promotion, registration, fundraising and race day all managed on a purpose-built CRM.

More details will be unveiled as the partnership progresses.

About RunSignup

RunSignup is the leading all-in-one platform for endurance and fundraising events. More than 20,000 races, supporting over 8,000 nonprofits, use RunSignup’s free and integrated solution to save time, grow their events, and raise more. Built on a powerful CRM, RunSignup delivers the art of technology to power the entire race cycle, with promotional tools, registration, a full fundraising platform, and a suite of RaceDay products – including the runner-tracking app RaceJoy and race timing software, RaceDay Scoring. For more information, visit

About ChronoTrack

ChronoTrack is the leading industry-tested and trusted brand for timing hardware and software solutions. ChronoTrack supports 25 of the 30 largest races in the USA, with its comprehensive solution offering events a modular approach to accessing dynamic packet pickup solutions, volunteer management, race check in, scoring, live results and mobile results. All this, coupled with its network of certified timing partners, provides the most complete race management solution for races in the endurance market. To learn more, visit

About Athlinks

Athlinks is the most comprehensive database of endurance race results and Athlete histories in the world. The platform boasts more than 300 million records from over 900,000 races and is the ultimate hub for the endurance sports industry, simplifying and enhancing the relationship between athletes, events and endurance brands. For athletes, Athlinks is the destination to discover and register for events, connect with friends, and celebrate with post-event results and photos – all personalized and all in one place. Via a free account, Athletes can find upcoming events, claim and track their complete race histories, connect with other Athletes, compare common times and access millions of live results. Over 3 million new entries are added to the site each month from running, biking, triathlon, and other endurance events around the globe. Additional information is available

About Life Time®, Healthy Way of Life

Life Time champions a healthy and happy life for its members across 144 destinations in 39 major markets in the U.S. and Canada. As the nation’s only Healthy Way of Life brand, Life Time delivers an unmatched athletic resort experience and provides a comprehensive healthy living, healthy aging and healthy entertainment experience that goes well beyond fitness to encompasses the entire spectrum of daily life for individuals, couples and families of all ages. For more information visit

Media Contacts:

Athlinks, ChronoTrack
Molly Christopher

Johanna Goode

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