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October Newsletter

Direct Payments
Did you ever wonder why it takes so much time to get your online registration money? Well, RunSignUp is introducing Direct Payments! This is the easy way to get money directly into your bank account from the credit card network without the overhead and issues of having your own merchant account or PayPal account.

We make this simple – and any race or club can turn this on right now! Learn how here.

Where Runners Find You – Web Race Promotion
We recently completed an analysis of where people come from to register for races on RunSignUp. As expected, since many of our larger races use our Widget to let runners register right on their website, this was the largest segment with about half.

Google Search was next at 16%, helped by the way RunSignUp optimizes each race for natural search. The power of Facebook was also evident with 11% of registrations coming from people sharing the fact they registered for a race and their friends following the link to RunSignUp to join them. Another significant source was partners who list our races on their websites via an automated feed like the leading US Race Calendar RunningintheUSA, or clubs and stores like Playmakers and Runningco who use our automated calendar widget. Read the detailed report here.

One thing you won’t find at RunSignUp is advertising. We also don’t rent email lists so you can spam other races’ runners. We think races own their data and visitors, not us!

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