Facebook Conversion $Value

tfIf your race is using Facebook Ads (and you probably should be!), then you want to make sure you have Ad Tracking turned on in RunSignUp.

We have just done an upgrade based on Facebook’s new capability to handle dynamic conversion values. This means RunSignUp can pass the exact amount of the checkout to Facebook. This gives you the ability to see the exact ROI of your ads in the Facebook Ad Manager.

This is simple to set up – just click the box at the bottom of the Conversion Page for Facebook under the Promotion menu on your race dashboard.

Screen Shot 2016-02-23 at 2.00.05 PM

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