The power of any CRM (Customer Relationship Management) tool is good data that exists within a single platform. From the beginning, RunSignUp has been built with a CRM core, connecting race promotion, registration, fundraising, and RaceDay. We are busy expanding your Race CRM to increase flexibility and create more actions, but today the CRM empowers race directors and timers to create and cultivate better relationships with their customers – and build loyalty for years to come.
5 Steps to Harness the Power of Your Race CRM
1. Engage your participants as customers
Because that’s what they are. Your donors, fundraisers, sponsors, volunteers, and club members are, too.
2. Grow your registrations with targeted marketing campaigns
Take advantage of integrated participant data to offer coupons and create social media campaigns based on a participant’s history and characteristics.
3. Build relationships with personalized communications
Draw from your data to create email campaigns and multi-channel conversations that a participant can tell was written just for them…even though it wasn’t.
4. Analyze the success of your campaigns
Evaluate the results of your marketing strategy with RaceInsights real-time data and revise your game plan accordingly.
5. Cultivate long-term loyalty with year-round connections
Become a permanent presence in participants’ lives by engaging with them across events, all year.
Learn more and download a guide to getting the most out of your Race CRM: https://runsignup.com/crm
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