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Facebook recently updated their conversion codes for their ads to support new features like tracking multiple pixels and conversion events per page. It also improves tracking of button clicks. RunSignUp has updated our conversion code integration to support these new features. Happy Marketing of your race!
The Cooper Norcross Run the Bridge race opened up for registration yesterday. This is a race that has been around for quite a few years and has about 5,000 participants in November. They have a well established Facebook page with over 3,200 Likes. This year, we added the new Facebook SignUp App. We tracked where […]
If you have a Facebook Page for your race, now you can let people Sign Up right from that page and stay in Facebook. Facebook people on your Page will see the blue “SignUp” button (right circled in Red on the right) under your cover photo so it is always on top and people are […]
There is increasing evidence that races can combine the power of Facebook and mobile to increase their registrations. 11% of registrations on RunSignUp originate from Facebook, and over 40% of registrations overall are done on mobile devices. The graphic on the right is from a BBC Study showing that ads on mobile are as much […]
If you have not experimented with Facebook Ads for your race, you are probably missing an opportunity to expand your race. As you can see on the right, Facebook is offering a variety of options for advertising, which can be confusing. Facebook is also making moves that limit the reach of normal posts to as low […]
Facebook has a new type of advertising mechanism – Offers. You can create an offer for your Facebook Race Page easily by going to https://www.facebook.com/offers/. The way it works is that you pay advertising $ to Facebook and they will put the offer into the feed of your target (fans of your race page and typically […]
RunSignUp Go is a strategic effort to help bring race day together for race directors and timers. RunSignUp Go provides an open platform to connect the various parts of race day. This means existing tools and technologies can be tied together, and there is choice and freedom to add and change vendors – whether for […]
We have a number of races that are seeing a real spike on New Year’s Eve because of the promotion they did – and not just these sample “Resolution Runs”. This is a great idea that can be done in a lot of ways. Here are some ideas: Create a One Day Coupon Code Give […]
RunSignUp provides races with 4 major ways for races to get the most traffic to their website. 1. Your website! Yes, nearly half of the traffic for registration on RunSignUp is coming thru widgets that are actually on other websites. Having your own website is simply the best way to build YOUR brand and get […]
An increasing number of races are using ads to bring more runners to their events. RunSignUp now offers you a simple way to track your conversions! We allow you to track conversions from Google Adwords, Facebook Ads, Adroll and Google Remarketing. If you are new to web advertising, you might want to take a look at […]
Run the Bluegrass is one of Kentucky’s premier races. They hold a Half Marathon, 7 miler and some fun races for the family and kids. Race Director Eric Marr has created a real community on their Facebook Page. They have over 3,700 “Likes” and really engage runners via Facebook. They regularly post on Facebook and […]
We had a couple of races open up this past Saturday that sold out quickly. These are established races who have sold out in the past and they both did some interesting things that others can learn from. Murfreesboro Half Marathon in Tennessee went live at 9:00AM on Saturday morning and sold out their 2,500 […]
Results How do you post results from your race? Many timers will have a race site where they post results. You can also useCool Runnings to post results. Athlinks does a good job of picking up many races automatically and then has cool features to match runner names across races. RunSignUp recently added results posting. This is a simple […]
When RunSignUp first came out with our Facebook integration we created a very cool feature that allowed us to create a Facebook Event for a race automatically. The bad news is that Facebook changed the way Facebook Events work. And you can no longer renew an event and change the date to the next year. […]
