Powerful New Source Tracking From RaceCRM and RaceInsights
Track Registration Source by Individual
Race Directors have a new tool to build better, more intelligent marketing campaigns with new RaceInsights data accessible from the RaceCRM. RaceInsights is the engine that tracks traffic source (such as Facebook, a specific email, or a custom digital marketing activity) to provide aggregate reports of all registrations and donations on RunSignup – similar to what Amazon Attribution just implemented. With this release, source tracking will now be stored on an individual basis so that a race director can see the origin of a specific registration within RaceCRM.
Why is this exciting? Knowing what brought a participant to your race initially can help you reach them in subsequent years. For example, race directors can filter CRM data to view or export all participants who registered via Facebook previously and create a custom audience to target those people on Facebook for a later race. Want more ways to segment your participants and reward specific groups? Clubs have also been added to CRM!
September’s Top News
RunSignup & ROAD iD Offer Free Gift Cards
Reward your participants with the new partnership option from ROAD iD! Races that enable the partnership on their dashboard will be able to offer free $10 ROAD iD gift cards to all their participants when they register. That’s not all: the
The Transition to RaceDay Scoring
Roger Bradshaw, the founder of The Race Director, walks through the recommended steps for transitioning to RaceDay Scoring as your primary scoring software. His advice: get comfortable by rescoring races and gain confidence by timing in parallel…then take the full dive into the future of timing!
Registration Market Analysis
What is the state of the race registration market? In our biannual report, we discuss the impending impact of sales tax and the market moves that point to consolidation in the industry. While there is no aggregator of all industry data to rely on, we estimate that RunSignup serves about 20-30% of the US market share.
More News from September
Registration Opens for 2020 Winter Symposium!
Join us January 13-14 in Orlando, FL for our inagural RunSignup Winter Symposium! With demand for our Summer Symposium exceeding our capacity, this new option will offer two full days of intermediate and advanced education on technology and the industry. Intersecting education tracks will include sessions for timers, race directors, and nonprofits, with an option for RaceDay Certification and a new Advanced RaceDay Certification. Social activities at the Symposium will have an emphasis on connecting likeminded industry professionals, and we will have limited opportunities to interact with industry vendors. Want to bring the family or make a winter vacation out of it? There’s plenty to do around Orlando!
Meet Shawn Daugherty, RaceDay Certified Timer from Good Time Event Services. Shawn shares how he uses RaceJoy both as an internal race operations tool and to bolster his business as a value-add to his race day services.
RaceJoy on the Big Screen
Speaking of innovative uses for RaceJoy, check out the live tracking screens that Tour de Donut set up to allow spectators to track their friends and family members throughout the event. Pretty cool!
Map Marker Calculation
Certified timers know that map building can be time consuming. This update simplifies the process by calculating the GPS distance on the course for new intermediate markers or timing locations.
Raising More with GiveSignup
Facebook Fundraiser Reports
Races and Charity Partners using our free Facebook Fundraiser Integration now have access to reports that allow them to monitor and reconcile any Facebook Fundraiser donations connected to the race.
Fundraising Page Makeover
Fundraising pages are how your supporters share your cause with the world. Make your case with beautiful fundraising pages – now even better with updates for cropped fundraiser images and beautiful photo slideshows.
Add Offline Donations to Donation Websites
Track all your donation dollars in one place by recording manual donations in your donation website dashboard. All manual donations then count towards donation goal progress, show in the top donor scroll, and appear in your donation reports.
Give Supporters the Option to Pay Ticket Fees
Your supporters want raise money for your cause, not add fees to your bottom line. This new option allows supporters to choose whether to pay the processing fee on ticket purchases, maximizing your fundraising effort by reducing your effective processing fee.
RunSignup Sales and Marketing Collateral
Need assets to demo RunSignup technology with a prospective client? Our logos, Brand Guidelines, a Company Overview, and a “Why RunSignup” powerpoint deck are available for download.
Building a Design System from Scratch
Take a look behind the curtain with a detailed look at how our UX team is creating a collection of reusable components and guidelines to ensure consistency, quality, and mobile responsiveness throughout the RunSignup System.
Welcome, Michael and James!
This month we welcomed two new Account Managers, Michael Cimperman and James Armington. Both join us from Colorado, and bring with them considerable experience in the endurance industry.