Ending Email Private Labeling Option

As we transition to Email V2, and try to maintain our free email service, we are announcing the end of Private Labeling for all emails from RunSignup. This means we are ending the ability to private label that we had introduced in 2016. Back in 2016 we added this feature to improve deliverability. Since that […]

EMail V2 Automated Emails

We are beginning to roll out Automated Emails to the next generation email system. Today, we have Price Increase and Incomplete Registration emails ready to set up. Over the coming several weeks, we will add the remaining automated emails – Registration Followup (aka Drip Campaign), Sponsors and RaceJoy. The new email system allows customers additional […]

New Unsubscribe Process for Emails

We are in the process of rolling out a new Unsubscribe process for our email marketing system to reduce unintentional unsubscribes by your email recipients. Rather than the unsubscribe link within each email taking the action directly, it now sends the recipient to a page for confirmation. There is no action events need to take […]

Enterprise Email Delivery

Following up on our recent introduction of Deduplication Options for Email v2, we wanted to go behind the scenes to explain how our email delivery system is being further optimized.  Enterprise level email delivery is much harder than it may appear.  Like many things with an internet based product, we have to spend a lot […]

Deduplication Options for Email V2

There are now 3 deduplication options for Email V2: You can select your preferred deduplication option on the Recipients page where you select Email Recipient lists to receive an email. We will walk through each deduplication option in more detail. Email, Name, and Placeholders We recommend using this setting for all race communications that use […]

Email V2 in RaceInsights Analytics

Email V2 stats now show in RaceInsights Analytics. This gives you even more insight into how your emails drive website views, registration numbers, and revenue. RunSignup email is free and you can send unlimited emails. However, it’s important to balance frequency and quality – if you send too many emails with poor content, your contacts […]

Disable Email Header in Email V2

There is now an option to disable the header in RunSignup’s Email V2. While we recommend including the default Sign Up button in your marketing communications, your event may not want a heading for emails to registrants regarding event communications, like a Pre-Event email. To disable the header, click the gear setting in the email […]

Fundraiser Email Replacement Tags for Email V2

There are now fundraiser email replacement tags for Email V2. Using these dynamic replacement tags with the Email V2 fundraiser recipient list gives your peer to peer fundraising event more power to automate and customize communications with your fundraisers. We make it easy to use fundraiser replacement tags with a dropdown tags menu for fundraising […]

Fundraiser Email Recipient List for Email V2

You can now send and schedule emails to your fundraisers from Email V2. This enables your peer to peer fundraising event to easily communicate with fundraisers throughout the fundraising period. If your event offers peer to peer fundraising teams, you will be able to send to 3 categories of fundraisers: To send an email to […]

The 5 Emails Your Race Should Send

Email Marketing is the most valuable marketing channel for events, and RunSignup makes it easy to send unlimited emails with free and integrated Email Marketing. This blog walks through 5 of the emails your event should send – and the postponement/cancellation email that we hope you don’t have to send! Each sample email includes: Registration […]

Email Marketing Best Practices from McGuire’s St Patrick’s Day Prediction 5K

McGuire’s St. Patrick’s Day Prediction 5K Run is the largest 5K Prediction Run in America. Held on the weekend of St. Patrick’s Day, the event is more than just a race – it’s a full-fledged party with live entertainment, Irish Fare, Irish Wakes, and beer. This year, they let us follow along on their email […]

Divider Content Block for Email Marketing

There is a new Divider content block that lets you make breaks and transitions between sections of content in your emails. With flexible weight and color options, you can use dividers to visually separate other content blocks in your layout. To add a divider block, click the Divider option in the right hand menu or […]

More Email V2 Updates

As part of the ongoing development of our FREE Email V2 tool, we are pleased to announce the addition of two new features to give endurance race and peer-to-peer fundraising event organizers more flexibility and ease when creating email communications:  Horizontal Header Layout Buttons with Predefined Links To create an email with our Email V2 […]

Webinar Recap: Organization Email Marketing

We were thrilled to introduce FREE Email Marketing for every organization that hosts events on GiveSignup, TicketSignup, and RunSignup. Email marketing is tailored to your event needs, from marketing and promotions to pre-event and post-event communications. This free tool will give your organization, nonprofit, or small business the power to send emails across all your events and […]

Free Email Marketing for Your Organization

Your organization can now get FREE Email Marketing across all of your events and contacts on GiveSignup, TicketSignup, and RunSignup. Free Organization Email Marketing gives your organization the power to send emails across all of your events and contacts from a single dashboard. While we will be building many more features for Organization Email Marketing […]

Webinar Recap: Next-Generation Email Marketing in Registration

Next-generation email marketing is here! Get a look at the new Email Builder with out of the box and custom templates, dynamic data replacement tags, and more. As always, email marketing is free, and Email V2 includes: Free unlimited email sends Free unlimited email contacts Upload your contacts AND custom information Choose from default Participant contact lists Design […]

Participant Report Export to Email

We have added an easy email list creation from the registration Participant Report. This allows you to create a report with the filters that you want, and placeholder data tags information you need for your custom email. This example report shows fields for a results link from last year’s race, as well as the number […]

EMail V2 – Managing Unsubscribes

In addition to giving each event an unlimited contacts and unlimited sends full capability email system, we provide a couple of powerful features to manage unsubscribes. Marketing and Transaction Email Accounts We provide each event with two accounts – one for marketing and one for transactional emails. This allows you to send maybe too many […]

EMail V2 Placeholders for Registration

One of the most powerful features of having a fully integrated email system in our platform is being able to craft emails with placeholder tags that customize each individual email with things like name, CheckIn QR code, past donation amounts, and many more. There are multiple ways to access placeholders, and multiple ways to use […]

Next-Generation Email Marketing for Registration

RunSignup is excited to announce the launch of next-generation Email Marketing for endurance and peer-to-peer fundraising events. Send unlimited emails, upload unlimited contacts, personalize email with custom and event replacement tags, and design beautiful emails with the new Email Builder. This first release contains a number of key features including: Free unlimited email sends Free […]

EMail Marketing V2 Plans

We are working on a new generation of Email Marketing for our GiveSignup | RunSignup customers. We have customers currently sending over 30 Million emails per month for free on our platform, and we want to make a significant step forward in what we are providing in our free platform. Our goal is to provide […]

Ending Simple Private Email Option, and sunsetting some referral tracking codes

We will be removing the feature to have simple private email labeling that uses your “Reply to” address as your “From” address since Google has recently begun blocking all emails set up this way to Gmail accounts. We had introduced this simplified version years ago, but with the increased security scrutiny Gmail has ended support […]

Notification Email Upgrade

We have finished a long upgrade of the Notification Email system. We have over 60 types of notification emails the system generates automatically when certain events happen – like a user registered, or a donation was made, or a virtual race milestone was achieved, or a financial payment was made. These can all be custom […]

EMail Replacement Tags for Challenges

To make Challenges and Virtual Events successful, you need to create interactions with participants. With our All in One system, we make this easy with our free email marketing and replacement tags. We have created a number fo replacement tags that will automatically fill in each participant’s unique link for: Digital Bib Finisher Certificate Individual […]

EMail Marketing Replacement Tags

One of the great features of our email marketing system is that it is tightly tied to the CRM Database. We have always had replacement tags that you could manually put into your emails to put in a participant’s name, or bib # or QR code. But they were manual and awkward to find and […]

Email Capture Pop-Up for Races

Grow your email lists and convert anonymous website visitors to real participant and donor leads with RunSignup’s new Email Capture pop-up. Create and customize a sleek email capture form in seconds: no developer required, the pop-up works immediately on your race website, and, like all RunSignup features, it’s free. Convert website visitors into participants and […]

Internal RunSignup Email on RaceDay Scoring 2.0

This is the email Bob sent this morning to the company. We wanted to share it… Today is one of the biggest days we have ever had at RunSignup. RaceDay Scoring 2.0 is being released today. While many of you have worked to help make this day possible, there are others who don’t work directly […]

Symposium 2019: Email Marketing Best Practices

Last year, 154 million emails were sent through the RunSignup email marketing system across 20,000 races. That’s a lot of emails. Email is one of your best bets when you are looking for mass communication methods for your race. An email marketing system will save you the time of manually sending communications from your personal […]

Scheduling and Sending a Pre-Race Email

Pre-Race emails are a great way to make sure your participants have all of the information they need prior to race day. Here is a step-by-step guide on how to create, schedule, and send a pre-race email. Create an Email First, you’re going to have to draft your email. You can do this under the […]

Fundraiser Email Capabilities

RunSignup offers the capability for fundraisers to send emails right from their fundraising page to request donations, thank donors, and invite others to join their fundraising team. Race directors can promote their nonprofit’s brand and make it easy for their supporters to engage their networks by creating preset templates and content for fundraisers to send […]

The Power of Email Marketing

Email can be a powerful marketing tool to reach a massive audience in seconds. Companies, from clothing to software, all use email marketing to communicate information to their customers. But, have you thought about how email marketing could impact your specific race? In this blog post, we will dive into the benefits of email marketing […]

Slideshow: Email Marketing with RunSignup

Looking for a refresher on RunSignup’s email marketing platform – or using it for the first time – and not really in the mood for a full webinar or a bunch of how-to’s? Check out our step-by-step powerpoint on Email Marketing.  It covers: Whitelabeling, and who should do it Creating email templates Adding content and […]

Webinar Recap: Email Marketing

Check out our nifty new templates! The latest installment of our RunSignUp Webinar Series dropped today, with Account Manager Allison Bickel taking attendees through the steps to create emails, send emails, and interpret your email reports…so, for those of you who missed the webinar, here’s your chance to catch up! You can explore the full […]

New Email Marketing Template Option

We have released a new email marketing template option that is now the default for all new race email templates created in the RunSignUp system. In addition to the new email template, there are some ease-of-use updates for races to customize RunSignUp’s templates or provide their own. The highlights of this update include: Fully mobile-responsive […]

Re-Live the Symposium: Email Marketing

We captured some of our favorite presentations from the RunSignUp Symposium on video and are gradually sharing them with all our customers and friends. You can check out all the presentations that have been uploaded here: https://resources.runsignup.com/symposiumpresentations/ Our latest video release is the Email Marketing presentation by Allison Bickel and Andrew Burke. They review list […]

Improved Email Subscriber Scrubbing

We have improved the scrubbing of email lists that might be shared between races and partners. There is a new partner level tool to download email lists under Email Marketing -> Manage Lists: When you download, all unsubscribed email addresses are scrubbed from the download. So you can import these into another race or partner […]

Email Marketing Templates V 2.0

We have released a major update to RunSignUp’s email marketing templates. The highlights of this release include: Multiple templates Auto-update of race emails within 5 minutes of race changes Partner & Club email templates Partner templates available at the race levels Easy toggle between templates and themes when building emails Multiple Templates Previously, races would […]

Fundraiser Email Updates

Now, when a fundraiser sends an email through their fundraising center, they can select specific contacts from the fundraising list. Before, a fundraiser needed to select all contacts on their list. Here is an example of the selection option in the fundraising center: We also added the option for fundraisers to save draft emails. During the […]

Why Races Use RunSignUp Email

With such great, well established email vendors like Mailchimp and Constant Contact available, why are more and more races turning to the RunSignUp Email system? Free Our email system is free. Constant Contact costs $500 per year for up to 2,500 contacts and MailChimp costs $300+ per year for up to 2,500 contacts. They include some […]

Email Analytics for Registrations

We have expanded our RunSignUp Analytics Platform to show registrations tied to each email. This will show you in detail how each email you send, and each automated email that is sent (price increases and incomplete registrations for example) performs. This type of analysis will be extended over the coming months to also include transaction […]

Customize “From” Address on EMail Marketing

You can now set your own reply email address for EMail Marketing. This is set in the Email Marketing Setup: When you set this, your emails will look like this to participants: For advanced users, we still recommend full white labeling. This option is similar to what most email marketing offerings do, but can impact […]

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